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Kraft Foods Foundation launches mobile pantry program with Feeding America

BY Allison Cerra

NORTHFIELD, Ill. — The charitable arm of Kraft Foods and Feeding America are rolling out 10 new mobile pantry vehicles to reach those hardest hit with food insecurity.

Kraft Foods Foundation and Feeding America said the Kraft Foods Foundation mobile pantry program is designed to specifically target outreach to African-American and Latino families disproportionately impacted by food insecurity. The program is rolling out in Columbus, Ga.; Concord, Calif.; Corpus Christi, Texas; Elmsford, N.Y.; Greely, Colo.; Houston, Texas; Milwaukee, Wis.; Newark, Del.; San Antonio, Texas; and Valdosta, Ga.

The organizations said that the first-of-its kind minority outreach mobile pantry program will deliver 9 million lbs. of fresh produce and mealtime staples to families each year, most of whom live in neighborhoods known as food deserts.

"The numbers show us that many African-American and Latino families are struggling to make ends meet and facing significant challenges to putting dinner on the table," Kraft Foods Foundation VP Nicole Robinson said. "By partnering with communities of color, we’re delivering the innovation of mobile pantries to families disproportionately impacted by hunger. Stocked with a variety of fresh fruit, vegetables, dairy and protein items, mobile pantries help close the gap for our neighbors in need."

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Powering up

BY Barbara White-Sax

Procter & Gamble’s Duracell brand, together with Powermat Technologies, have introduced Duracell Powermat, a 24-hour power system that works with iPhone 4 and 4S products. The Powermat includes three components: a charging mat that serves as a wireless power transmitter, a smartphone case and a portable backup battery that acts as a personal portable charger.


Duracell Powermat CEO Ron Rabinowitz sees powermats as the future of recharging. “People will be able to charge wirelessly on embedded ‘wireless power hot spots’ in public venues where they travel and interact throughout their day,” he said. “All they will need to do is put their phone on the table … the difference is that now, their smartphones will get charged from the table.”


The Duracell Powermat 24-hour power system will be available this fall and will support the iPhone and other leading smartphones.

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Buyer impulse still strong

BY Barbara White-Sax

Shoppers still are purchasing on impulse at the front end of the store. Data from SymphonyIRI Group indicated that more than half of consumers make unplanned purchases upon seeing products or deals in the store — a percentage that has remained unchanged during the past 18 months. In a recent survey of more than 1,500 consumers, 46% said they made an unplanned purchase during their most recent trip to the drug store. (For complete results, visit DrugStoreNews.com/c2b-mobile-insights)


Paco Underhill, founder of consumer behavior research and consulting firm Envirosell, said drug store checkouts represent a “glaring opportunity.” 


“There needs to be a reinvention of the checkout and a revitalization of impulse merchandise in the drug channel,” he said. “Magazines, batteries, health-related products and seasonal merchandise all represent an opportunity for impulse purchase in those stores.”

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