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Kraft Foods brings hunger awareness to employees

BY Allison Cerra

NORTHFIELD Kraft Foods is educating its employees and inspiring action in the fight against hunger with a photo exhibit.

The exhibit of photographs, taken by photographer Michael Nye, depict Americans who don’t have adequate access to food. Nye’s searing black-and-white photographs of people who have been affected by hunger are from a traveling exhibit called About Hunger & Resilience (michaelnye.org), which also features audio recordings of the subjects describing how hunger has affected their lives. Nye, a former lawyer, spent five years traveling throughout the United States to document these stories.

Nicole Robinson, director of corporate community involvement at Kraft Foods, heard about Nye’s work on the NPR program “All Things Considered.”

“Listening to Mr. Nye talk about putting a human face on the hunger issue was very moving,” said Robinson.  “I realized this is exactly the same message that we convey in our communities through our volunteer work.”

This exhibit is just one way Kraft Foods raises awareness and takes action in the fight against hunger. In October, the company will launch its second annual “Delicious Difference Week” initiative in which more than 14,000 employees in 50 countries around the world will partner with local food relief programs to deliver food and other services to people in need.

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Coupons.com reveals dramatic rise of digital coupons

BY Allison Cerra

MOUNTAIN VIEW, Calif. Digital coupons grew 100% in the 12-month period ended June 30, Coupons.com reported Monday.

Printed savings from Coupons.com and the Coupons.com digital network for the 12 months ended in June exceeded $1 billion, including savings printed or loaded to a store loyalty card and represents a 100% increase, compared with $529 million the year before — caused by such factors as an increase of mobile coupon adoption by brand marketers and the consumer adoption of online printable coupons, save-to-store loyalty cards and mobile coupons.

Among category savings for the first half of 2010, ready-to-eat cereal was the most popular category for both online printable and coupons accessed via mobile apps, and was the 7th most popular category for coupons saved to loyalty cards. Dairy and eggs was the top category for save to card coupons. The deeper variance in the top categories for save to card coupons compared with the other two lists is attributed to the fact that brands geo-target campaigns to areas where local supermarkets carry their products which results in a different set of coupons available for consumer selection, Coupons.com explained.

In related news, Coupons.com reported that the state of Georgia was the most digital coupon-savvy with the most downloaded mobile coupon apps and overall use of digital coupons.

“Consumers continue to crave savings, and more and more of them are tapping digital coupons as an important part of their savings strategy,” said Steven Boal, CEO of Coupons.com. “We expect more brands and more consumers to increasingly adopt digital coupons, and we foresee substantial growth across the entire digital domain — with particular growth within social media and mobile environments.”

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Bounty launches classroom makeover contest on Facebook

BY Allison Cerra

CINCINNATI Procter & Gamble’s “quicker picker-upper” has launched a nationwide contest to award one school with a $25,000 classroom makeover designed by a nationally acclaimed celebrity designer.

Bounty said its online contest, held through its Facebook fan page, encourages students, teachers and parents are encouraged to nominate an elementary or middle school art room by submitting a 500-word essay describing why their school is in need of a Bounty “clean” makeover. The grand prize winner will receive a  a $25,000 classroom makeover, while Bounty also will award 10 finalists with $5,000 grants to use toward transforming their school art rooms and a visit from the Bounty Make-A-Messterpiece art bus.

The entry process will run through Aug. 9, at which time 11 finalists will be selected and announced on Aug. 20. The grand prize winner and 10 finalists will be chosen by a public vote hosted on the Bounty Facebook page. Official notification of the grand prize winner will be announced on Aug. 27.

“Bounty’s missionis to send our children back to school with cleaner work environments that inspire hands-on learning and creativity,” said Bounty brand manager Dave Lee. “More and more, Art is becoming an under-funded program in schools across the country. This contest gives parents and teachers the ability to reenergize a space where students can be creative and nurture curiosity.”

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