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Kraft brings premium java brand to retail

BY Allison Cerra

TARRYTOWN, N.Y. — Kraft Foods’ Gevalia premium coffee will arrive in U.S. supermarkets, mass merchandisers and other retail outlets this summer.

The company said consumers should expect to see Gevalia — a line that includes traditional roast, traditional roast whole bean, house blend, house blend decaf, French roast, French roast whole bean, Colombia and espresso roast varieties — on store shelves this August.

Additionally, three new extra-bold Gevalia T Disc selections will be available in stores for Kraft Foods’ Tassimo on-demand beverage system this June. And a limited-edition Kona blend T Disc variety will be available online.

"Gevalia is known and loved by millions who’ve purchased it online because it delivers on its promise of rich, smooth taste that’s never bitter," said Domenic Borrelli, Kraft Foods VP U.S. coffee. "We’re telling retailers the good news now. And we’re confident the convenience of being able to purchase Gevalia in stores will attract and delight an entirely new audience of discriminating coffee lovers."

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Old Orchard Brands introduces Kosher-certified grape juice

BY Allison Cerra

SPARTA, Mich. — Old Orchard Brands has introduced a Kosher-certified grape juice in time for the Passover holiday.

Old Orchard’s Kosher-certified 100% concord grape juice is available in 64-oz. bottles for a suggested retail price of $5.18 per bottle.

"For the consumer looking for a pure, unadulterated concord grape juice, our new Kosher-certified 100% concord grape is as good as it gets," said Mark Saur, founder and president of Old Orchard. "We are fortunate to have some forward-thinking retailers who understand consumer demand for premium natural products, and we’ve delivered what I believe is the most premium grape juice found in today’s market."

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Maxwell House puts spotlight on community houses

BY Allison Cerra

TARRYTOWN, N.Y. — Maxwell House has teamed up with Rebuilding Together and "Modern Family" star Julie Bowen to revitalize communities across the nation.

Through the "Drops of Good: The Maxwell House Community Project," the coffee brand will:

  • Complete up to $50,000 in renovations at 5-of-10 outstanding community houses, as voted by the American public;

  • Award 100 501(c)(3) organizations with $1,000 "Do-Gooder Grants"; and

  • Provide additional monetary donation to Rebuilding Together for each "Drops of Good" Maxwell House coupon redeemed.

With the help of Rebuilding Together, 10 worthy community houses have been selected to potentially receive the makeover of a lifetime through renovation projects of up to $50,000 each. The communities include Atlanta, Chicago, Denver, Indianapolis, Los Angeles, Miami, Minneapolis, Nashville, New York and Philadelphia.

Now through June 17, consumers can go to MaxwellHouse.com to learn more about each community house and vote for their favorite to receive renovations by the "Drops of Good" crew of volunteers and contractors. In June, Maxwell House will announce the five community houses America chooses to receive up to $50,000 for major renovations.

"This Maxwell House support will help us make significant achievements in restoring and preserving community houses for generations to come," said Gary Officer, president and CEO for Rebuilding Together. "Our mission is critical to the vitality of struggling communities, and we are truly grateful and excited that Maxwell House is bringing positive attention to the importance of volunteers and the local organizations working hard to improve their communities."

Click here to visit Maxwell House’s Facebook page.

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