Kraft announces second annual Huddle to Fight Hunger initiative
NORTHFIELD, Ill. — Kraft Foods once again is on a mission to donate meals to Feeding America through the company’s second annual hunger relief campaign.
Kraft, along with its brands, have commenced the second annual Huddle to Fight Hunger initiative, which encourages Americans to generate meal donations for Feeding America through several social media initiatives, including Facebook and Twitter. This year, Kraft is looking to donate 25 million meals, up 4 million meals from its 2010 efforts.
The promotions will lead up to the annual Kraft Fight Hunger Bowl, which again will be held in San Francisco on New Year’s Eve.
"Huddle to Fight Hunger builds upon three things Americans are passionate about… football, food and helping others," Kraft Foods’ senior director of consumer engagement and marketing partnerships Stephen Chriss said. "By leveraging our flagship brands, as well as big stages like the Kraft Fight Hunger Bowl and iconic partners, we hope to inspire America to join our huddle and help us tackle this serious issue."
Gluten-free food growth spurs shift to mainstream
Gluten-free foods and beverages aren’t just for people with celiac disease anymore. A recent study from Packaged Facts reported “gluten-free foods and beverages have quickly transformed into a mainstream sensation, embraced by consumers out of necessity and as a personal choice toward achieving a healthier way to live.”
The report predicted that growth in the gluten-free product category, which had a compound annual growth rate of 30% from 2006 to 2010 and reached $2.6 billion in 2010, will continue over the next five years. Sales should exceed $5 billion by 2015.
Gluten-free snacks have had significant growth over the past few years. A recent Mintel study cited Pamela’s Product as the largest company in the gluten-free snacks segment, with almost double the sales of its closest competitor. EatSmart Naturals snacks, Glutino pretzels and Lundberg rice cakes and rice chips have been leaders in that segment.
Research shows that the gluten-free cracker category has seen triple-digit growth. Blue Diamond Nut Thins and Mary’s Gone Crackers are two key players in that segment.
One result of the mainstreaming of the category is the shift in retail distribution of gluten-free products from specialty stores to chains. “The surge in the sales and number of dedicated gluten-free products carried by supermarkets and mass merchants demonstrates that gluten-free is becoming ‘just a regular item,’” according to Packaged Facts report.
The article above is part of the DSN Category Review Series. For the complete Snacks Buy-In Report, including extensive charts, data and more analysis, click here.
Snapple marries Jelly Belly
FAIRFIELD, Calif. — Jelly Belly Candy has teamed up with Snapple for a new line of gourmet jelly beans. The Jelly Belly Snapple Juice Drinks line, which is made from real fruit juice and purees, and contains no artificial coloring, is available in five Snapple flavors: Fruit Punch, Mango Madness, Cranberry Raspberry, Pink Lemonade and Kiwi Strawberry.
The Snapple mix flavors hit store shelves this month in 3.1-oz. bags that will retail for $2.49 and are packaged in 12-count cases. A 1.65-oz. novelty Jelly Belly Snapple Bottle will be introduced in the fall. The bottle will retail for $2.99.