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Kraft announces Mio Fit liquid water enhancer, Super Bowl commercial

BY Jason Owen

NEW YORK — Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

With one squeeze of the Mio Fit liquid concentrate into your 8-oz. glass of water, you’ll add vitamins B3, B6 and B12, as well as 35 mg of potassium and 75 mg of sodium, essential electrolytes that help rehydrate our bodies during and after exercise. All this is added without sugar, artificial flavors and zero calories. Mio Fit is available in both Berry Blast and Arctic Grape flavors, pictured here.

On the heels of the product launch, Kraft will run Mio’s first-ever Super Bowl commercial during the third quarter of Super Bowl XVLII on Feb. 3, 2013. The commercial will feature actor Tracy Morgan, star of NBC’s "30 Rock."

Mio Fit comes in two sizes — 18 or 12 8-fl.-oz. servings per bottle — and is available in mass market, grocery and convenience stores nationwide.


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ConAgra introduces new version of Pam cooking spray

BY Alaric DeArment

OMAHA, Neb. — A new version of ConAgra Foods’ Pam cooking spray is designed to be calorie-free and leave less residue, the company said.

The food company said that the new Pam leaves up to 99% less residue and is available in three varieties: original, baking and butter.

"We’re excited to introduce the new Pam cooking sprays, which prevent residue better than leading bargain brands of cooking sprays and still provide superior no-stick results," ConAgra Foods Pam brand director Anne-Michele Harrington said. "It’s the perfect solution to help keep residue off cookware to avoid tough cleanup jobs."

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Va. woman wins Giant-Landover sweepstakes

BY Alaric DeArment

LANDOVER, Md. — A customer of Giant Food of Landover, Md., received $7,800 in Giant gift cards after winning an online sweepstakes, the Ahold banner said Tuesday.

Giant, also known as Giant-Landover to distinguish it from fellow Ahold banner Giant Food Stores of Carlisle, Pa., awarded the cards to customer Sarah Calamore and her family as part of its "Coupon to end All Coupons" sweepstakes, which encouraged customers to "like" the retailer’s Facebook page.

Centreville, Va., Giant store manager Scott Belcher, third from right, and Giant director of marketing and external communication Felis Andrade, second from right, presented Calamore with her prize.

 

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