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Kool-Aid announces healthier flavored drinks, plans to build playgrounds

BY Jenna Duncan

TARRYTOWN, N.Y. Kool-Aid today announced it will launch reformulated versions of its products that supply health benefits for child and adult consumers. The new products will roll out this spring with additions continuously being added to the lineup.

Several of Kool-Aid’s powdered and ready-to-drink beverages, such as Kool-Aid Burstin’ Waters and Sugar-Free Kool-Aid, have been reformulated to include antioxidants and vitamins C and E.

Kool-Aid, a division of Kraft Foods, has also announced a deal with KaBOOM!, a national non-profit organization with a goal to build play areas within walking distance of every child in America. Kool-Aid will assist in KaBOOM!’s mission by helping to build 24 playgrounds in cities around the country this year, as well as providing grants to build 20 more in the future. Kool-Aid has named Reverend Run (real name: Joseph Simmons), hip-hop legend formerly of the iconic hip-hop group Run DMC, to be ambassador of the partnership.

“We understand that our consumers are looking for more choices that better meet the needs of their families,” said senior brand manager for Kool-Aid, Kirstie Krall, said. “We’re firmly committed to providing moms and kids with products that combine the great fun and flavor of Kool-Aid while providing better-for-you beverage options to help support a healthier lifestyle. And, in addition to offering new and improved products, we’re partnering with KaBOOM! to create great places to play for kids in cities around the country so that communities have somewhere to come together and get active.”

Kool-Aid and KaBOOM! will work together with Reverend Run to put promotions, such as speaking events, to talk about the benefits of a healthy lifestyle choices and getting exercise by playing.

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Kraft warehouse gets green approval

BY Alaric DeArment

CHICAGO A leased Kraft Foods warehouse near Chicago has received LEED certification.

Kraft obtained the sustainability certification for the new warehouse by reducing energy usage for lighting by 60 percent, improving air quality and reducing construction waste. The building is in ProLogis Park 80 in Morris, Ill., a town about 60 miles from Chicago.

The U.S. Green Building Council, a non-profit organization, regulates LEED ratings for buildings.

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Kraft intorudces Mac & Cheese crackers

BY Alaric DeArment

NORTHFIELD, Ill. Kraft announced Thursday a new snack based on its popular Kraft Macaroni & Cheese product.

Kraft Macaroni & Cheese Crackers, sold in the familiar elbow-macaroni shape, will be made with real chedder cheese and available in cheddar, white cheddar and mild cheddar flavors. The crackers will become available nationwide this month.

Kraft was founded 100 years ago and operates in more than 150 countries. Its brands include Oscar Mayer meats, Philadelphia cream cheese, Maxwell House coffee and Nabisco cookies.

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