BEAUTY CARE

Kohl’s heats up competition in beauty with expanded offerings

BY Antoinette Alexander

MENOMONEE FALLS, Wis. — Competition within the beauty space continues to heat up as Kohl’s Department Stores announced the expansion of its beauty offerings in cosmetics, skin care, bath and body, hair care, men’s skin care and fragrance.

“This expansion of our beauty offerings in Kohl’s stores and online at Kohls.com takes our beauty department to a whole new level, bringing even more top national beauty brands to our customers,” stated Peggy Eskenasi, Kohl’s senior EVP. “The expanded selection establishes Kohl’s position as a destination for makeup, skin care and fragrance and delivers on our promise to provide quality products at a great price.”

There’s now an assortment of more than 20 new national beauty and fragrance brands in more than 250 Kohl’s stores nationwide and Kohls.com. The retailer has plans to expand the offerings to more stores in the future.
Shoppers at select Kohl’s locations will now find:

  • Cosmetics: Lorac Cosmetics, Pür Minerals Cosmetics, Cargo Cosmetics, theBalm, Sugar Cosmetics, Jane Cosmetics, eos, Tweezerman, Real Techniques by Samantha Chapman;
  • Skin care: H2O Plus, Borghese, Hydroxatone;
  • Bath and body: H2O Plus, be Delectable from Cake Beauty;
  • Men’s skin care: Zirh, action Solutions For Men.

The new brands join a portfolio of existing beauty and health brands available at Kohl’s including: American Beauty, Bremenn Clinical, Candie’s, Earth Therapeutics, Elle cosmetics, essie, Frederic Fekkai, Flirt!, Goodskin Labs, Grassroots Research Labs, Katy Perry Lashes by Eylure, Oscar Blandi Hair Care, Simple Pleasures, Simply Vera Vera Wang cosmetics and more.

Kohl’s also offers a selection of celebrity and designer fragrances for women including but not limited to: Adam Levine, Britney Spears, Burberry, Calvin Klein, Ed Hardy, Escada, Il Bacio, Jennifer Aniston, Justin Bieber and Lady Gaga.


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Pantene brand ambassador Eva Mendes receives ‘Mujer Vanidades’ award in NYC

BY Antoinette Alexander

CINCINNATI — Eva Mendes, celebrity ambassador for Procter & Gamble’s Pantene hair care brand was honored with the “Mujer Vanidades” award at the Vanidades Icons of Style Awards Reception held Sept. 19 at the Mandarin Oriental Hotel in New York City.

“I want to dedicate this award to the women who raised me. To my mother and my two sisters because without them, I wouldn’t be the woman I’ve become,” Mendes said when receiving her award.

Hosted annually by Vanidades during Hispanic Heritage Month, Icons of Style celebrates the most influential Hispanic designers and celebrities for their outstanding contributions in the fashion design, music, philanthropy, sports and entertainment industries.

“We are so proud to have Eva Mendes as one of our Pantene celebrity ambassadors; she truly embraces the genuine beauty and strength that our brand stands for. We congratulate her for this recognition and for gracing the cover of Vanidades’ October issue with her beautiful hair,” stated Sherilena Strub, Pantene North America communication manager.
 

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Dove taps FBI-trained forensic artist for new beauty campaign

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — The way women depict themselves is dramatically different from how others perceive them. That’s according to the research findings by Unilever’s Dove brand.

According to Dove research, more than half (54%) of women globally agree that when it comes to how they look, they are their own worst beauty critic. To continue its commitment to creating a world where beauty is a source of confidence, not anxiety, Dove conducted a social experiment to illustrate how this problem manifests. Documented in the short film, "Real Beauty Sketches," Dove explores how women view their own beauty in contrast to what others see.   

The "Real Beauty Sketches" film features Gil Zamora, an FBI-trained forensic artist who has used his trademark Compositure Methodology to draw more than 3,000 sketches during his 28-year career. The film documented Zamora creating composite sketches of seven women who were hidden behind a curtain and he used their self-descriptions as the basis of his drawings. Prior to their session with the forensic artist, each of the women were unexpectedly asked to spend a short period of time with a stranger without being told why. Zamora then drafted sketches from the stranger’s depictions. Most of the sketches drafted from the stranger’s point of view showed a more beautiful, happier and frequently more accurate portrayal of the women and further demonstrates that, when it comes to how they look the biggest beauty pressure is the pressure they put on themselves.

"When I was asked to be a part of the film for Dove, I never imagined how different the two sketch portrayals would be," stated Zamora. "What has stayed with me are the emotional reactions the women had when they viewed the composite sketches hung side by side. I think many of these brave women realized that they had a distorted self-perception that had affected parts of their lives in significant ways."

"We conducted this social experiment and produced a film to reinforce our commitment to fostering self-esteem in women," added Jennifer Bremner, brand building director of skin cleansing for Dove. "We hope it will inspire women to reconsider their beauty and understand how other people see them."

Women can view the "Dove Real Beauty Sketches" film at Dove.us/realbeautysketches, Facebook.com/Dove or join the conversation at #wearebeautiful.

 

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