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Kodak names chief customer officer

BY Allison Cerra

ROCHESTER, N.Y. — A Kodak corporate VP was appointed chief customer officer this week.

Gustavo Oviedo, who also served as the company’s general manager, worldwide sales and customer operations, will fill his role as chief customer officer and general manager, worldwide regional operations on Jan. 1. Oviedo will report to Kodak chairman and CEO Antonio Perez. With this new role, he will serve on Kodak’s executive council. Prior to this appointment, Oviedo was a member of the company’s operations council.

As Kodak’s new chief customer officer, Oviedo is responsible for making the customer central to the company’s delivery of products and services — from design to distribution.

Oviedo joined Kodak in 2006 with the company’s acquisition of Kodak Polychrome Graphics.

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Stop & Shop’s Food for Friends campaign reaches new record

BY Allison Cerra

QUINCY, Mass. — Stop & Shop announced Tuesday that its annual campaign that donates funds for hunger relief to local food pantries and regional food banks realized a 40% increase from last year.

The supermarket chain said that its Food for Friends campaign, which ran from Oct. 29 to Dec. 10, raised more than $2 million this year. Customers donated $1, $3 or $5 "paper turkeys" at their local Stop & Shop. Customer contributions accounted for 90% of the $2 million, while Stop & Shop contributed $500 per store.

Sixty percent of the funds will go directly to hundreds of local food pantries that stores adopt in each community, while 40% will be allocated to state food banks, the company said.

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Food Lion goes mobile

BY Allison Cerra

SALISBURY, N.C. — Food Lion has unveiled a new mobile app that puts its stores right at customers’ fingertips.

The new app, developed in partnership with Mercatus USA, gives customers the capability to create shopping lists, access weekly specials, download new recipes and locate stores. Also giving customers more bang for their buck is the opportunity to sign up for the Food Lion MVP loyalty program through the app.

The app can be accessed by visiting the iTunes library, and is compatible with iPhone, iPad and iPod devices.

"At Food Lion, we are constantly looking for new ways to enhance the shopping experiences of our customers," said David Palmer, director of customer relationship management and interactive marketing. "This new mobile application is user-friendly and makes it easy for our shoppers to connect with us while they are on the go."

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