HEALTH

Kneisl joins Perrigo’s Walmart account team

BY Michael Johnsen

ALLEGAN, Mich. Perrigo on Tuesday announced that David Kneisl has joined Perrigo as a customer business manager on Perrigo’s Walmart account team.

Kneisl joins Perrigo from Wyeth, where he held numerous sales leadership positions including spending time on Wyeth’s Walmart account team. Most recently, Kneisl served as the customer team manager over Wyeth’s Supervalu, Kmart, and Safeway team.

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PetSmart, GNC to make dietary supplements for pets

BY Michael Johnsen

PHOENIX PetSmart and GNC on Tuesday announced the launch of a unique line of dietary supplements designed for dogs and cats. The new line will exclusively be made for PetSmart and available at PetSmart and PetSmart.com beginning in the fall.

The GNC and PetSmart partnership recognizes that pet parents want balanced nutrition for their pets, just as they do for themselves. Like people, pets have unique dietary needs depending on their stage in life, and vitamins and supplements can support growth for young pets and provide enhanced nutrition for aging ones.

“These specially-formulated supplements will give our pet parents another unique offering to help them keep their pets healthy and happy and another reason to shop our stores,” stated Matt McAdam, VP merchandising at PetSmart. “Working with GNC, the leader in dietary supplements, gives us the opportunity to offer pets and pet parents a superior nutritional product.”

GNC EVP Tom Dowd reported the impetus to create the supplements came from customers who repeatedly requested supplements for their pets. “The new pet vitamins represent a true consumer-driven innovation – we saw the need first-hand in our own stores,” Dowd said. “With PetSmart’s expertise in pet care and excellent retail capabilities, we knew they were the ideal partner to join us in this venture.”

Both companies view the partnership as a strategic, long-term opportunity that sets them apart in the industry. “The vitamins are a one-of-a-kind product backed by two well-established, trusted brands that emphasize to pet parents why PetSmart is their total pet care resource,” said McAdam.

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IOF reiterates importance of vitamin D use by adults

BY Michael Johnsen

NYON, Switzerland The International Osteoporosis Foundation on Monday released a new position statement around the importance of supplementing with vitamin D for older adults.

The objective of IOF’s statement — published in the leading bone journal Osteoporosis International — was to use and examine all available evidence to support new recommendations for optimal vitamin D status.

“Global vitamin D status shows widespread insufficiency and deficiency,” stated lead author Bess Dawson-Hughes of Tufts University. “This high prevalence of suboptimal levels raises the possibility that many falls and fractures can be prevented with vitamin D supplementation. This is a relatively easy public health measure that could have significant positive effects on the incidence of osteoporotic fractures.”

The best available clinical indicator of vitamin D status is serum 25OHD — vitamin D intake and effective sun exposure are the major determinants of this level. Serum 25OHD levels decline with aging.

The estimated average vitamin D requirement of older adults to reach a serum 25OHD level of 75 nmol/l (30ng/ml) is 20 to 25 µg/day (800 to 1000 IU/day). Intakes may need to increase to as much as 50 µg (2000IU) per day in individuals who are obese, have osteoporosis, limited sun exposure (in other words are housebound or institutionalised), or have malabsorption issues.

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