CENTER STORE

Knauss Foods debuts PJ’s Beef Steak

BY Allison Cerra

QUAKERTOWN, Pa. — Knauss Foods has set its sights on the beef jerky market with the launch of PJ’s Beef Steak.

Knauss Foods, a producer of dried beef products, said its new product is a healthy, all-natural, protein-packed meat snack made from the highest-quality lean cuts of 100% beef and is slow cooked without any artificial preservatives. PJ’s Beef Steak currently is available in original, cracked pepper and teriyaki flavors.

"We’re very excited about this new product launch," Knauss Foods VP sales Bill Carter said. "Today, the beef snack market requires an all-natural offering that meets the market need for healthier protein choices. Thanks to our unique seven-day cooking cycle and all-natural premium ingredients, PJ’s offers a delicious alternative to traditional jerky."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Mountain Dew kicks off ‘This is How We Dew’ campaign

BY Allison Cerra

PURCHASE, N.Y. — Mountain Dew has tapped its spokespeople for its new campaign.

"This is How We Dew," the latest campaign from soft drink Mountain Dew, enlists the brand’s spokespeople — including music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and snowboarder Danny Davis — to express their individuality.

The campaign will launch with a 30-second television spot that features the full cast of Mountain Dew family members and will be supported by radio, 15-second television ads and short digital videos featuring each of the seven individually.

"Mountain Dew is about being bold and having the confidence to ‘Dew you,’" Mountain Dew VP marketing Brett O’Brien said. "These guys are all part of the Mountain Dew family because they do their own thing in their own way. We asked them to share their stories because we could think of no better way to say ‘This is How We Dew.’"

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Frito-Lay expands Smartfood brand with new product line

BY Allison Cerra

PLANO, Texas — Frito-Lay North America’s Smartfood brand is being extended to include all-natural popcorn, popped chips and puffed corn snacks.

New Smartfood Selects products are made with all-natural ingredients and are free of artificial flavors, preservatives and ingredients, the company said. The portfolio includes parmesan herb popcorn, buffalo cheddar popcorn, cinnamon brown sugar popcorn, sour cream onion puffed corn, Italian herb multigrain popped chips, cinnamon brown sugar multigrain popped chips, feta herb hummus popped chips and garlic tomato basil hummus popped chips.

"Consumers have come to expect added value from the products they buy, and snacks are no exception. Great taste is a must, but consumers also demand smart options," Frito-Lay North America SVP growth ventures Daniel Naor said. "Smartfood Selects offer a variety of light-textured and airy snacks with smart combinations of herbs and spices, and all-natural ingredients."

Smartfood Selects popcorn is available in 6-oz. bags, Smartfood Selects puffed corn is available in 4-oz. bags and Smartfood Selects popped chips are available in 3.25-oz. bags. All varieties have a suggested retail price of $3.29.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?