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Kmart raises more than $106M to benefit March of Dimes

BY Antoinette Alexander

WHITE PLAINS, N.Y. — For nearly 30 years, Kmart has been helping to improve the health of babies in partnership with the March of Dimes and, in 2012, the retailer raised $8 million to benefit the organization, bringing Kmart’s total contribution throughout the partnership to $106 million.

Kmart, which is a subsidiary of Sears Holdings, has made working on behalf of the health and wellness of children a company-wide effort involving management, associates and customers throughout all the company’s in-store activities and events.

As the March of Dimes’ longest-standing corporate supporter, Kmart has participated in programs that have helped the nation achieve a 6% decline in the premature birth rate from 2006 to 2010, helping to spare thousands of babies from prematurity and its consequences. However, it is estimated that about half a million babies are born prematurely each year, proving that there still is much work to be done.

Earlier this year, the March of Dimes recognized Kmart for its dedication and for reaching the $100 million fundraising milestone by creating a $1 million grant in the company’s name to support transdisciplinary research into premature birth. The grant will fund studies by scientists from many different fields working together to investigate promising areas, including maternal genetic biomarkers, placental function and genetics, and the patterns of preterm births in the Unites States, among others.

For the 20th consecutive year, Kmart also was a national sponsor of the annual March for Babies, which took place in nearly 750 communities across the country this spring.

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Teva launches ADHD drug

BY Alaric DeArment

NORTH WALES, Pa. — Teva Pharmaceuticals has introduced a generic drug for treating attention deficit hyperactivity disorder, the company said.

Teva announced the launch of methylphenidate hydrochloride extended-release capsules in the 20-mg, 30-mg and 40-mg strength. The drug, a generic version of Novartis’ Ritalin, is available in 100-pill bottles.

"Generic pharmaceuticals are playing an increasingly important role in healthcare cost containment," Teva SVP U.S. generics sales and marketing Maureen Cavanaugh said. "Teva Pharmaceuticals continues to lead the way with timely new product launches."


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Mintel research sheds light on beverage preferences of Hispanic consumers

BY Allison Cerra

CHICAGO — Hispanics are more likely to consume certain nonalcoholic and alcoholic beverages when compared with any other ethnic group, according to new Mintel research.

Mintel said that while Hispanics’ consumption of nearly all nonalcoholic beverages outweigh other ethnic groups’ consumption, 56% of them reported they drink thirst quenchers/sports drink, compared with 38% of white consumers, 50% of African-American consumers and 39% of Asian-American consumers. Mintel said the reason for this could be due to the relative youth of the Hispanic market, as well as "the likelihood that these consumers perform manual labor jobs, where thirst quenchers prove beneficial."

In addition to the consumption of thirst quenchers/sports drinks, Hispanics drink more imported beer than any other ethnicity (34% versus 28% of total population). What’s more, 27% of Hispanics drink tequila, the highest percentage for any ethnic group. In contrast, the least likely beverage U.S. Hispanics will consume is wine (23% versus 33% of the total population).

"When choosing how to spend their beverage dollars, Hispanics’ country of origin, income, acculturation level and age drive their purchasing decisions," Mintel senior multicultural analyst at Mintel Leylha Ahuile said. "Lifestyle is also important, including family size and the presence of children in the household.

"Many U.S. Hispanics, particularly Mexicans, have not been exposed to wine in their home country, so there isn’t a wine drinking culture or tradition," Ahuile added. "However, we expect this to change in the coming years as it is already on the rise. Between 2005 and 2010, the number of glasses of wine consumed by Hispanics per month increased by nearly 50%. Many of these Hispanic wine consumers are second or third generation and their level of acculturation is impacting their wine consumption habits."

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