HEALTH

Kmart kicks off BTS season with flu shot offering

BY Michael Johnsen

HOFFMAN ESTATES, Ill. — Kmart is kicking off flu season with pharmacies fulfilling the promise of a one-stop, convenient health destination, offering flu shots and other back-to-school immunizations for the whole family, the retailer announced Tuesday.

"Our message is simple this season – Kmart is offering a convenient, early start to knocking out the flu," said Jennifer Speares Lehman, registered pharmacist and director for Kmart Pharmacy. "Many forget that back-to-school season means flu season isn't far behind. As people prepare, we want to remind customers that Kmart can provide flu and other back-to-school immunizations to fulfill your family's health needs."

Kmart's commitment to its members doesn't stop with administering flu shots. In an effort to offer a well-rounded health experience with Kmart's "Care Beyond the Counter" approach, the pharmacy team helps customers select over the counter healthcare items, Lehman added.

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Level Brands names marketing, brand-building teams behind menopausal line

BY Michael Johnsen

CHARLOTTE, N.C.— Level Brands last week announced that Encore Endeavor One, their corporate brand management unit, and Ireland Men 1, their millennial brand for men and the women who love them, will jointly provide strategic advisory services and manage all brand marketing for Damiva, an innovator in all-natural health products for perimenopausal, menopausal and postmenopausal women.

Concurrently, in an associated agreement, kathy ireland Worldwide will steer strategic brand management for Damiva.

"Women's health, for women of all ages and circumstances around the globe, is one of the issues our entire team at kiWW is extremely passionate about," stated Kathy Ireland, chairman, CEO and chief designer kiWW. "Too often women's health issues take a backseat to men or are ignored entirely.  Our Millennial Development Goals include a fierce and fearless commitment to change the landscape for women's health," she said. "Damiva aligns greatly with our efforts to disrupt the women's products industry, by breaking down barriers and creating innovative and natural products for women's lifelong health."

This latest corporate announcement follows Level Brands' recent news of its intention to launch an initial public offering. Level Brands will be the first company with a nationally recognized woman chairman emeritus to launch a Regulation AIPO with an intent to list on a national securities exchange.

Working in concert with Level Brands' CEO, Martin Sumichrast, I am delighted to welcome Damiva, and its great leader, Chia Chia Sun, to the Level Brands' and kiWW family. Together, we can advance our mission of bringing forth innovative, beneficial products for women. Every evening, American families are accustomed to seeing advertising, which speaks to intimacy and men. Finally, we have the opportunity to help couples achieve equal levels of intimacy."

"All of us at Level Brands and kiWW are passionate about making a positive impact – a real difference through bold, unconventional and socially responsible branding," added Stephen Roseberry, president kiWW. "Like our Beauty & Pin-Ups' hair care and women's brand that redefined beauty to be wholly inclusive, including people with developmental disabilities, we see a similar opportunity for social change with Damiva. This is an important and often hushed subject, branded 'taboo,' yet there is a tremendous need for information and options – especially all-natural ones like Damiva's – that we believe women in their 30s and up deserve to know about."

Damiva is a product innovation company based in Toronto that sells natural feminine moisturizers, Mae and Cleo, in more than 4,000 drugstores and health food stores across Canada and the U.S., including Cardinal Health and select CVS and Target pharmacies.  

 

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Lake Consumer vets feminine hygiene odor treatment product through consumer survey

BY Michael Johnsen

JACKSON, Wis. — Lake Consumer Products, owner of the vH essentials brand of feminine health and wellness products, recently engaged The Benchmarking Company to conduct a 7-day independent evaluation of their Vaginal Odor Treatment product. The results were overwhelmingly positive.  

As many as 117 women between the ages of 18 and 49 tested the product over six consecutive nights and completed self-evaluations surveys. According to those surveys, 98%  reported that vH essentials Vaginal Odor Treatment eliminated embarrassing odor and 95% agreed it reduced odor after just one use.

Also, 98% reported the product worked better than any other over-the-counter odor treatment product they have used in the past.
 

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