BEAUTY CARE

Kline projects growth in professional skin care market

BY Antoinette Alexander

PARSIPPANY, N.J. — A rise in visits to professional outlets for skin care treatments in 2010 gave way to sales growth for the professional skin care products market, with Europe and the United States posting rebounds, according to a recently released study by consulting and research firm Kline.

According to the "Professional Skin Care 2010 Global Series: Market Analysis and Opportunities" report, Europe recovered in 2010, posting a 3% increase following a 3.3% decrease in 2009. Sales in the United States rose 2.7% in 2010. Meanwhile, Japan remained flat with 0.1% growth.

Brands from the medical care providers channel reaped the strongest growth, with SkinMedica and SkinCeuticals posting double-digit gains, according to Kline. Obagi, entrenched in the medical care providers segment, maintained its leading position in the U.S. market, experiencing a 13% sales gain for the year.

In Europe and Japan, Guinot was the leading brand in 2010, Kline stated.

Spas and salons remain the largest purchase channel in the United States, but market share for the channel continues to decline because of tough competition from other channels and the general market for facial treatment products. Beauty institutes were the leaders in both Europe and Japan, with 59% and nearly 68% of market share, respectively.

Spurred by customers’ trust in doctors’ knowledge in managing various types of skin problems, the medical care providers channel grew the most in 2010 across all regions.

"Looking ahead, there are several areas that marketers should take into consideration for future planning," stated Karen Doskow, industry manager for Kline’s Consumer Products Practice. "They should be working closely with accounts to help them adapt to the new consumer demand, and stock the products that will cover the most prevalent of skin care concerns."

Doskow also suggested introducing smaller sizes of products for retail to appeal to a more frugal consumer.

Over the next five years, the market is expected to increase at a compound annual growth rate of 4.2% in Europe, 6.7% in the United States and 2.6% in Japan.

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Jack Black touts new sports therapy line with triathlon sponsorship

BY Antoinette Alexander

BOCA RATON, Fla. — Jack Black is promoting its new Performance Remedy sports therapy collection by sponsoring the Revolution3 Triathlon.

The Performance Remedy sports therapy line offers naturally based, active body treatment and sun protection products to help fight fatigue, speed recovery and promote peak sports performance. The collection includes six products infused with Eastern and Western herbs to provide holistic, performance-enhancing benefits, the company stated.

"We are excited to have Jack Black as a sponsor of this year’s triathlon series, stated Charlie Patten Jr., president of Revolution3 Triathlon. "The athletes competing in these sporting events are at the top of their game, and Jack Black products help them to continue performing at their peak."

The line is comprised of active body treatments and active sun protection, including:

  • Dragon Ice relief and recovery balm topical pain relief;

  • Mr. Fix It antimicrobial wound rescue gel to help patch up cuts, scrapes, bumps and bruises;

  • Jack’s Dry Down friction-free powder to help prevent chafing and enhance comfort during workouts;

  • Turbo Wash energizing hair and body cleanser;

  • Body Rehab scrub and muscle soak; and

  • Sun Guard SPF 45, very water-resistant sunscreen, in the active sun protection category.

Jack Black products are available at select retailers, including Neiman Marcus, Nordstrom and Bloomingdale’s, and on Sephora.com.

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SelectNY tapped as agency of record for Orly

BY Antoinette Alexander

NEW YORK — Professional nail care brand Orly International has chosen SelectNY as its creative agency of record.

"SelectNY is poised to elevate Orly to the next level with advertising communications and a brand identity that reflects the innovative heritage and dynamic future of Orly," stated John Galea, advertising and public relations manager for Orly.

The agency will devise brand strategy, messaging, advertising and packaging for Orly. SelectNY has a host of skin care, fragrance, hair and cosmetics clients already on retainer, and the addition of Orly will complement its roster to include eye-catching nail color.

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