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Kline & Co. creates new Shop Scout service

BY Antoinette Alexander

NEW YORK — Looking to deliver “an honest view” of the retail environment, Kline & Co. has created a new research tool dubbed Shop Scout: A Mobile View of U.S. Beauty Shopper Behavior, which will be published monthly beginning fourth quarter 2014.

The research service is designed to deliver unrivaled access to shopper opinions and insights captured while they are in the retail environment. Using GPS technology, shoppers will offer an honest view of the retail environment as they experience it while in Kline’s tailor-made geo-fences, as well as feedback on what is going through their minds during the decision-making process to make — or not to make — a beauty purchase. The results will be delivered via an interactive business dashboard.

Kline will team up with a mobile sample and solutions provider to create custom digitized geo-fences based on the addresses of specific retailers in three purchase channels: department stores, mass outlets and specialty stores. Kline will capture and collect data from a large sample of consumers who have opted into its partner’s panel as they enter and exit designated geo-fences (i.e., passive monitoring).

The service will help subscribers to:

  • Experience a fresh, innovative way of understanding shopper behavior while consumers are in stores;
  • Monitor the frequency and duration of store visits by geo-fence and demographics (e.g., age, gender, race);
  • Compare and contrast shopping by geo-fence (i.e., purchase channel) across a milieu of benchmarks;
  • Leverage Kline’s sample and geo-fences to create custom surveys specific to their business needs;
  • Gauge how consumers rate their shopping experience and satisfaction by geo-fence;
  • Quantify how satisfaction levels change each quarter; and
  • Visualize the shopping experience with photos from real shoppers.

 

 

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CDC Study: Cigarette use, sexual activity among teens down

BY David Salazar

WASHINGTON — A new study by the Centers for Disease Control and Prevention shows that teen smoking, drinking and sexual activity have declined. 

The 2013 Youth Risk Behavior Survey, which includes data from 21 school districts and 42 states, showed that tobacco use has declined steadily since 1991, with only 15.7% of teens surveyed responding that they currently smoked — down almost 3% since 2011 and about 12% since 1991. Drinking among teensalso has  declined to 34.9% — down almost 4% since 2011 and 15% since 1991.

Additionally, the percentage of teens who reported being sexually active — 34% —  though up slightly since 2013, has decreased about 3.5% since 1991. However, the dip in the number of sexually active teens has been accompanied by a slight dip in condom use, which has been declining since 2003, though the 2013 number is an improvement since 1991.  

“It’s encouraging that high school students are making better health choices, such as not fighting, not smoking and not having sex,” CDC Director Tom Frieden said. "Our youth are our future. We need to invest in programs that help them make healthy choices so they live long, healthy lives.”

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Celebrity Lauren Conrad teams up with John Frieda for new ‘blonde’ campaign

BY Antoinette Alexander

NEW YORK — Kao USA’s John Frieda Sheer Blonde has joined forces with TV personality, fashion designer and author Lauren Conrad to introduce the first “Keep up with Your Blonde” campaign.

This new program empowers blondes to maintain their best color with a regimen of expert care. To provide insider blonde tips for keeping up with your blonde, Conrad will be guest blogging on her favorite products and go-to summer hairstyles at KeepUpWithYourBlonde.com and on the John Frieda hair care website.

“Being a blonde is a part of who I am,” Conrad stated. “As someone who lives in California, it takes work to keep my color light and bright. I use the Sheer Blonde collection because I know that from tone correcting, to lightening, to highlight enhancing, it will help me maintain the blonde I love.”

Now through July 9, when you pick up Sheer Blonde products and prove your purchase with a receipt, you can claim or redeem an offer to receive a beauty reward, while supplies last. 

 

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