Kiss My Face wants consumers to give ‘peace’ a chance
NEW YORK Natural personal care company Kiss My Face has teamed up with nonprofit group Seeds of Peace to launch Peace Soap and to introduce an online campaign dubbed “The Pledge for Peace.”
Seeds of Peace is a nonprofit, nonpolitical organization that hosts a summer camp to empower young people from regions of conflict with the leadership skills and interpersonal networks needed to advance reconciliation and coexistence.
Through the partnership, Kiss My Face will donate 10% of all profits from Peace Soap to Seeds of Peace. The donation is earmarked for programming and supporting camp efforts.
“The Pledge of Peace” campaign is designed to send campers from all over the world to the Seeds of Peace summer camp during the 2011 season (a cost of $6,000 per camper). For every 10,000 pledges that are made, Kiss My Face will sponsor a Seeds of Peace camper. There is no limit to the number of kids that Kiss My Face will sponsor.
Peace Soap is available in grassy mint, lavender mandarin, lemongrass clary sage and pomegranate acai for $9.99 (17 oz.) and $15.99 (34 oz.). As of June, Peace Soap can be purchased at Whole Foods Market, Target, KissMyFace.com and other stores where natural products are sold.
Finesse launches line for aging hair
STAMFORD, Conn. Lornamead’s Finesse hair care brand is tackling the symptoms of aging hair with its new Finesse ReVitality line.
Finesse ReVitality, which is enhanced with a complex of collagen, CoQ10 and antioxidants, is designed specially for women concerned about aging. The formula promises to improve strength and softness of hair after just one use.
According to the company, three-quarters of women surveyed by the brand agreed that their hair has changed over time. In addition to changes in their natural hair color, women cited increased coarseness, dryness, brittleness and thinning as new challenges for their hair. As a result, fewer than 2-out-of-10 women described their own hair as “healthy.”
“Finesse ReVitality fills a gap in the marketplace by meeting beauty needs that have been overlooked until now,” stated Randy Sloan, CEO of Lornamead. “Our formula takes the best of what’s been learned in skin care and now applies it to hair care to satisfy a beauty need of older women.”
The ReVitality line is designed to:
- Plump: A complex that includes collagen helps to increase elasticity and aids hair in retaining moisture and plumpness;
- Repair: CoQ10, proteins and amino acids defend against damage; and
- Protect: Antioxidants promote healthy scalp, laying the foundation for healthy hair.
The collection includes hydrate and recover shampoo and conditioner, volumize and correct shampoo and conditioner, fortify and protect leave-in treatment, and stimulate and refine pre-shampoo treatment.
RAPP tapped to spearhead global digital marketing initiatives for Coty brands
NEW YORK Coty has selected global digital agency RAPP to lead its global digital marketing initiatives for its Sally Hansen brand and for its licensed Guess?, Halle Berry, Beckham and Playboy brands.
“We feel that Coty’s success has been the result not only of our portfolio of top beauty and luxury brands, but also our spirit of entrepreneurship and our commitment to staying on the cutting edge of what consumers want. In partnership with RAPP, we will be able to better serve the needs of our consumers by providing new ways to enhance their well-being,” stated Steve Mormoris, SVP of global marketing for Coty.
RAPP’s New York office will lead the marketing efforts, collaborating with their Paris office to service the global account. RAPP is a unit of the Omnicom Group.