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Kiss My Face introduces two new toothpastes

BY Antoinette Alexander

Kiss My Face, a maker of natural beauty and personal care products, is expanding its portfolio of oral care products with two toothpastes: Triple Action Fluoride and Fluoride Free.

The two new pastes are in addition to the brand’s gel formulations that include Whitening, Whitening with Fluoride, Sensitive and Triple Action Gel.

Kiss My Face Triple Action toothpaste has:

  • Anti-plaque benefits with xylitol and tea tree;

  • Xylitol to help fight cavities and promote a healthy smile;

  • Zinc citrate to provide tartar control;

  • Formulas free of sodium lauryl sulfate, parabens and artificial flavors and colors; and

  • Triple-action toothpaste with olive leaf extract and tea tree oil.

Kiss My Face Whitening Anti Cavity toothpaste contains:

  • Organic aloe vera to heal and soothe;

  • Tea tree to cleanse and act as an antiseptic;

  • Olive leaf extract, Iceland moss, peppermint oil and xylitol;

  • Is free of sodium lauryl sulfate; and

  • Iceland Moss, a natural whitening agent.

Kiss My Face toothpastes are priced at $5.95 each.

 

 

The article above is part of the DSN Category Review Series. For the complete Oral Care Sell-Through Report, including extensive charts, data and more analysis, click here.

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Scott Almquist joins Sun Products

BY Allison Cerra

WILTON, Conn. — Sun Products has appointed a new chief customer officer.

Scott Almquist, who previously served as president and CEO of Zeno Corp., a privately held manufacturer of health and beauty products, will be responsible for customer development for both national and retailer branded products in the United States. Sun Products added that Almquist will be a member of the company’s executive leadership team and will be instrumental in implementing sales strategies, building relationships with key customers and strengthening distribution to solidify Sun Products’ position as a major player in the laundry and household care category.

"Scott is a strong addition to the team, bringing extensive leadership experience and a proven track record of achieving results by partnering with customers and developing organizations," Sun Products president and CEO Jeffrey Ansell said. "His deep understanding of customers and his ability to execute sales strategies and key initiatives with excellence will help strengthen our business."

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Betty Crocker shakes up baking aisle

BY Allison Cerra

MINNEAPOLIS — Betty Crocker has added new Shake-n-Pour desserts and cereal-flavored muffins to its portfolio.

Shake-n-Pour desserts are a simple and convenient way to create desserts, the company said. Users just add water to make such treats as chocolate brownies, confetti cupcake and chocolate cupcake. "We know that parents like to involve their kids in their daily activities including cooking and baking, especially if there is an easy way for them to feel like they’re helping," said Kim Francis, marketing manager for Betty Crocker baking mixes. "She loves the thought of baking with her kids but doesn’t love the effort and mess that goes along with it. So when moms think of fun activities to do with their kids we want them to think about Shake-n-Pour."

Meanwhile, Betty Crocker’s three new muffin mixes feature the great taste of kids’ favorite cereals" Cocoa Puffs, Reese’s Puffs and Cinnamon Toast Crunch. With a cereal strudel topping, the new muffins are portable and have 8 g or more of whole grain per serving. "Whether it’’ for breakfast, snack time or dessert, these moms are always looking for foolproof ways to bring joy to their kids’ faces," Francis said.

Betty Crocker Shake-n-Pour desserts and cereal muffins are available in the baking aisle with a suggested retail price of $3.49 for both products.

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