BEAUTY CARE

Kiss of Fresh Air introduces six new fresh breath mists

BY Michael Johnsen

NEW YORK — Kiss of Fresh Air recently introduced a line of fresh breath mists that offers users an alternative to freshen their breath from the usual gum and mints. The brand is currently available nationwide, including retailers 7-Eleven, Safeway and Walmart.

Sales of breath freshener sprays and drops are up 7.1% for the 13 weeks ended Aug. 13 to $4.9 million, according to the latest IRI data, across total U.S. multi-outlets.   

And Kiss of Fresh Air is available in six flavors, including peppermint, strawberry mint, spearmint, vanilla mint, cinnamon and whipped cream raspberry mint.
 

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Henkel gets new North American HQ

BY David Salazar

Stamford, Conn. — Henkel Consumer Goods officially has a new North American Headquarters. The company began operations at its new location in downtown Stamford, Conn. in late August with the arrival of roughly 425 employees from both the company’s laundry and home care business and its beauty care business.

“With the opening of our collaborative new space, it’s never been a more exciting time to be at Henkel,” said Jens-Martin Schwaerzler, president of Henkel Consumer Goods and GM of laundry and home care, North America. “With our new North American consumer goods headquarters in Stamford, we’re poised for additional growth that will drive continued success in Connecticut and across North America.”

Henkel occupies more than 155,000 sq. ft. of space across three floors of the building, and the company expects it to house more than 500 employees over hte course of 2018. The space also will contain its administrative departments, including human resources, finance, legal, IT, purchasing and corporate communications. Henkel said it plans to opena  new research and development facility and customer experience center at the location to support the beauty care business and offer customers the ability to try new products and share feedback.
 

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Nail-Aid’s Spray Away hits Walmart shelves

BY David Salazar

BENTONVILLE, Ark. — Among the products Walmart is bringing into stores to up its beauty game is one bringing consumers a new way to remove nail polish. Nail-Aid on Wednesday announced that its Spray Away aerosol nail polish remover was getting an exclusive Walmart launch at all of the retailer’s more than 4,500 stores.

Nail-Aid said that Spray Away is able to remove even dark polish while hydrating skin and nails. The aerosol is free of parabens, phthalates, toluene, formaldehyde and sulfates, the company said. It comes in three varieties — non-acetone and acetone in keratin and cocoa butter formulations, as well an acetone hyaluronic and collagen formulation.

Spray Away carries a $5 suggested retail price.

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