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Kinney announces inoculation program for 2011-2012 flu season

BY Allison Cerra

GOUVERNEUR, N.Y. — Kinney Drugs will provide flu immunizations to patients by appointment during the 2011-2012 flu season.

This year’s flu vaccine is designed to protect against the three most common types of flu viruses, influenza A H3N2, influenza B and H1N1.

Kinney operates stores in New York and Vermont.

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Rite Aid encourages customers to brush up on oral care

BY Allison Cerra

CAMP HILL, Pa. — Rite Aid is putting an emphasis on oral health with a new campaign that will run through Sept. 27.

The drug store chain unveiled its free educational guide, now available in stores and online, which underscores how oral hygiene impacts overall health. Rite Aid also is providing customers with access to expert advice from pharmacists and is offering Wellness+ rewards for Rite Aid’s loyalty program members who purchase common oral health products — members of Wellness+ can earn $5 in +UP Rewards to use like cash toward a future Rite Aid purchase. The +UP Rewards print on the bottom of register receipts once $25 in select oral health products have been purchased.

Additionally, Rite Aid also will host videos and oral health tips on RiteAid.com.

"Oral health is a natural subject for patients to discuss with their Rite Aid pharmacist, who is one of the most accessible members of most patients’ healthcare teams," Rite Aid EVP pharmacy Robert Thompson said. “Our pharmacists can show patients that by practicing smart dental habits, they’re taking steps to protect their mouth and overall health for years to come."

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Report: Facebook promotion drives Bartell’s photo kiosk traffic

BY Alaric DeArment

NEW YORK — Pacific Northwest retailer Bartell Drugs recently used social networking to attract attention to its photo department, according to published reports.

Online news site GeekWire reported that Bartell sponsored a "Free Print Weekend" promotion last week in which people who "liked" the Seattle-based chain’s Facebook page received up to 20 free photo prints from its Kodak picture kiosks. Bartell operates 58 stores in the Puget Sound region, the metropolitan area around Seattle.

GeekWire reported that between last Thursday and Monday, Bartell’s Facebook fan base grew from 2,942 followers to 4,664, and that the promotion had increased awareness of its photo kiosks.

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