CENTER STORE

Kinder Joy brings a surprise filled treat to the U.S.

BY Gisselle Gaitan

PARSIPPANY, N.J. — Ferrero U.S.A, Inc., known best for the Ferrero Rocher, Nutella, and Tic Tac consumables will now be adding a long-awaited product to its portfolio. The company will officially be launching the Kinder Joy, a candy filled treat containing a surprise toy later this year.  

The egg shaped treat is composed of two sealed halves, the first being two soft cream layers. One side is a sweet milk-cream flavor and the other cocoa. Nestled into the creamy layers is two round chocolate covered wafer bites filled with cocoa cream. The other half of the egg contains an exciting surprise toy. 

"When you're a kid, every surprise counts, especially the little ones. Kinder Joy is a fun, new way to help parents bring little surprises to their kids anytime they want," Paul Chibe, CEO of Ferrero North America, said. "The delicious, unique taste of Kinder Joy and the wide variety of toys will delight kids, while mom and dad will be surprised by the high quality of the confection and toys – it's unlike anything currently on the U.S. market." 

Currently sold in over 170 countries, the Kinder brand offers a wide range of chocolate and other sweet treats consumers can enjoy. As an added bonus with every purchase, parents also will be able to access Magic Kinder – an edutainment app offering a digital world of fun and education. Available on iOS and Android app stores along with the Magic Kinder website, the QR code provided on the information leaflet accompanying the toys inside Kinder Joy eggs will contain further information. 

"Today's parents are looking for an elevated experience for their children, even in their treats. Kinder Joy offers more than just a sweet treat and mystery toy, it also gives parents the opportunity to engage with their children through the Magic Kinder online and mobile platforms," Paul Chibe, said. 

Kinder Joy will be sold for the suggested retail price of $1.34 per egg through the holidays in Walmart locations. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Halo Top Creamery celebrates the holidays with gingerbread offering

BY Gisselle Gaitan

LOS ANGELES — All the flavors of a gingerbread house are now available in a low-calorie ice cream form, with the latest offering from Halo Top Creamery. The brand has announced the release of the limited-edition Gingerbread House flavor that’s loaded with ginger cookie bites and swirls of icing. 

Available only through December, this marks the second seasonal launch from the company who unveiled a Pumpkin Pie flavor debuting in November. Each of the current 24 pints available for purchase from the company contains about 360 calories and 20 grams of protein, including this new addition.

“Gingerbread House was a really fun flavor to make,” Justin Woolverton, founder and CEO of Halo Top said. “Not only is it delicious, we think it’s a great follow-up to our first seasonal flavor, Pumpkin Pie. We hope our fans enjoy this seasonal flavor as much as we do!”

This seasonal offering can be found in the freezer section of grocery stores nationwide later this month and is currently available for preorder through the company’s website for a suggested retail price of $6.99. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Nielsen: Opportunities abound for branded produce

BY Gisselle Gaitan

In any grocery store, consumers are met with an abundance of produce to meet each and every one of their needs. Fresh produce that either falls into the organic category or has a farmer's market feel to it has become the main priority for consumers. As the number of these types of offerings has grown through the years, so have the number of opportunities available brands to make their presence known within this category — that’s according to a new report from Nielsen

The report notes that the produce department has grown by $13.2 billion between 2012 and 2016. Within that margin, branded produce dollar shares have increased an average 7.7 points, making up 38.5% of total produce dollars. This increase also has led to a growth in such produce snacks as fruit cups, dried fruit and nut snack mixes. The category is now a $1.1 billion market, with a $44 million increase and representation of 72% dollar shares. 

“Thirty-two percent of consumers want produce that is organic and doesn’t contain artificial ingredients. Thanks to their ability to communicate label claims on packaging and through larger marketing efforts, brands can clearly communicate exactly how products meet shoppers’ changing needs,” the report says.  

Communication is another key facet of this growth, with brands now being able to convey their message to consumers in an array of ways — in part due to social media and in-store advertising. The report highlights that within the last year, less than 10% of produce brands spent any budget on advertising, with only two companies accounting for 77% of produce media spent. 

A continuation of this strategy along with the implementation of engaging directly with the targeted audience could boost even further the sales and quantity of products being marketed to consumers. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES