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Kind debuts several offerings at Product Expo West

BY David Salazar
ANAHEIM, Calif. — Kind Snacks rolled out several new offerings recently at Product Expo West, including new flavors and formulations for some of its products. 
 
The company has revamped its Strong and Kind line, Sweet and Spicy, to include10 g of plant protein from almonds, pumpkin seeds and pea protein. The changes include such original flavors as jalapeño and Thai sweet chili, as well as new additions Korean chili BBQ, chipotle honey mustard and sweet cayenne BBQ. Sweet and Spicy will be available later this month. 
 
Kind has also introduced a sub-line to its Kind Breakfast products, Kind Breakfast Protein. Set to hit shelves in April, the products contain 8 g of protein — 10% of the daily recommended value — and 4 g of fiber. Also due for a spring launch are Kind Minis, slated for release in May, which are 100-calorie or less bars that will be sold in three variety packs with two flavors each. The packs will include such flavors as dark chocolate nuts and sea salt, caramel almond sea salt, crank berry almond and antioxidants, chocolate cherry cashew, honey roasted nuts and sea salt, and peanut butter dark chocolate. 
 
And the company’s fruit snacks, Kind Fruit Bites will debut in May. The snacks are made with three or fewer fruit ingredients and contain no added sugars, and each pouch contains one full serving of fruit. The flavors will include strawberry cherry, apple mango, pineapple apple and cherry apple. The snacks also are vegan and dairy-free, as well as non-GMO. 
 

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Oberto rolls out revamped recipes, new packaging

BY David Salazar
SEATTLE — Oberto Beef Jerky and James Beard Award-winning chef Mark Miller have come together to revamp the company’s recipes for its best-selling flavors. The new recipes of Oberto’s original, teriyaki, peppered beef and spicy sweet jerky have hit stores this year. 
 
The new recipes and the collaboration were a result of consumer testing to figure out what made the “perfect jerky,” and rounds of experiments in the kitchen and with consumers, the company said. 
 
“We fully believe that our new recipes represent the best tasting jerky available.  Taste is the number one attribute when it comes to distinguishing a snack brand,” Oberto CEO Tom Hernquist said. “We can’t wait for our current loyal customers and new customers alike to taste and experience the new Oberto difference.” 
 
The new recipes are part of the company’s efforts to differentiate itself in the meat snacks space, which Nielsen ScanTrak estimates has annual sales of close to $3 billion. Additionally, Oberto has expanded its portfolio to include its new Oberto Trail Mix products that include nuts, fruit and chocolate. 
 
As part of the new recipe launch, Oberto is unveiling new packaging across its full line, featuring larger sports-themed imagery to highlight its active lifestyle positioning, and packaging on the revamped products will feature a call-out about the new recipes, the company said. 
 

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Hotbox Roasters intros Nitro Cold Brew

BY David Salazar
LONGMONT, Colo. — Coffee company Hotbox Roasters is rolling out its new high-octane Nitro Cold Brew, a 12-oz. canned coffee drink with 420 mg of caffeine. 
 
“Our Nitro Cold Brew is a dose of natural energy that's ready for anything," Hotbox Roasters’ green coffee buyer and wholesale director, Matt Herren, said. "It is a great complement to our whole bean roasts and collaborative coffee beers, and gives coffee fiends a way to experience Hotbox Roasters on the move. You can throw back a can or pour it aggressively into a glass — either way, you're bound to love the velvety smooth texture and naturally sweet flavor.”
 
The cold brew contains Arabica coffee beans roasted in Longmont, Colo. and brewed for 24 hours with filtered Rocky Mountain water, the company said. The company will be launching a three-month road trip in May to share product samples. 
 
Hotbox Roasters’ Nitro Cold Brew is currently available at major retailers in Alabama, California, Colorado and North Carolina, and it will soon be available in Florida, Kansas and Missouri. Its retail partners include Whole Foods, Lucky’s Market and Alfalfa’s market, and will soon be in Kroger banner stores, the company said. One can retails for $3.69-$4.20.
 

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