BEAUTY CARE

Kimberly-Clark releases 2011 sustainability report

BY Allison Cerra

DALLAS — Kimberly-Clark has highlighted its progress toward achieving its 2015 sustainability goals.

Kimberly-Clark’s 2011 sustainability report, the company’s ninth sustainability report, is structured around the company’s Sustainability 2015 strategy framework of people, planet and products introduced last year. Some of the highlights recorded in this year’s report included:

  • Sourced 99.9% of its fiber from suppliers certified by sustainable forestry practices;

  • Generated 13% of 2011 net sales from environmentally innovative products;

  • Extended the Huggies brand Every Little Bottom campaign in the United States to assist moms who struggle to provide their babies clean disposable diapers; and

  • Kleenex brand became the first U.S. consumer tissue to offer Forest Stewardship Council-certified tissue products and extended its Kimberly-Clark Professional business’ FSC certification to more than 95% of its tissue and towel lines in North America.

"Sustainability is no longer only in the realm of our operations, it is embedded across our entire value chain in every function, brand and business at K-C," Kimberly-Clark VP global sustainability Suhas Apte said. "Our progress in 2011 reflects the hard work of our employees worldwide in helping to integrate sustainable business practices into everything we do. And while we are proud of our 2011 efforts, we realize this is an area in which our work will never be done."

To access the full report, click here.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Pasta De Lassar arrives in the U.S.

BY Allison Cerra

EL SEGUNDO, Calif. — A diaper rash treatment and skin protectant has arrived in the United States, MarcasUSA said.

The company said Pasta De Lassar, which has been sold in Mexico for more than 45 years, now is available at Walmart, Kmart, Walgreens Rite Aid and in designated Hispanic stores across the country. The product is specifically formulated for a baby’s sensitive skin and does not contain any added fragrance.

MarcasUSA CEO Richard Phillips said the it is celebrating the brand’s expanded distribution through television and social media campaigns.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Maybelline New York brings its Dream Fresh BB skin perfector to U.S. beauty market

BY Antoinette Alexander

 NEW YORK — Maybelline New York is launching at retail in June its Dream Fresh BB, an 8-in-1 skin perfector.

The Dream Fresh BB is the brand’s take on the beauty product phenomenon, BB cream or beauty balm. It’s not a foundation or a tinted moisturizer. Oil-free and 70% water, the multitasking formula offers skin care benefits plus immediate perfecting covering in one step.

“Maybelline New York’s Dream Fresh BB has been a phenomenal success throughout the world. We are proud to bring this innovation to our U.S. consumers,” stated David Greenberg, president of Maybelline New York-Garnier-Essie. “Today’s consumers are hyper-attuned to the latest global beauty trends. The introduction of Dream Fresh BB brings a new category to our face portfolio of products so that we offer our consumer the most comprehensive portfolio to address her face needs.”

Dream Fresh BB promises to improve the look and feel of skin with eight benefits in one: blur imperfections, brighten, even skin tone, smoothe, hydrate, enhance, protect with SPF 30, and has no harsh ingredients and 0% oils.

The formula is available in five shades and has a suggested retail price of $8.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES