News

Kimberly-Clark partners with Christina Milian for campaign

BY Vivian Gomez

IRVING, TX — Kimberly-Clark has teamed up with Grammy-nominated singer-songwriter Christina Milian to launch an integrated Celebrate Family UNity ("FUN") platform that leverages social media to retain existing consumers and reach out to new ones.

An integral part of the program is the Family UNity ("FUN") Song web app where families can customize their own "FUN song," share it on social media and download it as a ringtone.

Now through July 20, people can visit TheFunSong.com to get their own custom FUN song by answering some questions to share about their family and picking a hip-hop, rock or Latin beat. The app then instantly composes a custom MP3 song about them to whichever beat they choose.

"The Kimberly-Clark Celebrate Family UNity program is a great way for all families to celebrate the unique bonds that only they share," Milian said. "Music is a universal language that connects families across all cultures, including my own, and it’s our goal to inspire more families to embrace their togetherness with the FUN program."

In California, residents who participate in the program by creating their own custom Family UNity (FUN) song will be entered for a chance to win a live recording session with Milian, where she will record her version of their family song. California consumers also will receive coupons for such Kimberly-Clark products as Huggies, Pull-Ups, U by Kotex, Kleenex and Scott, which will escalate in value as their FUN song is shared with others in social media — more shares mean more value on the coupons.

The program is being activated in California at Walmart, Target, Walgreens, Food4Less and Safeway stores.

"We’re excited to partner with Christina Milian to help elevate the Family UNity message through this new integrated program," said Lizette Williams, head of Kimberly-Clark’s multicultural strategy team and program lead. "The Celebrate FUN platform will truly allow Kimberly-Clark to be mom’s partner in her quest to keep her family together in a fun and innovative way. Our product portfolio has something for every member of the family — from Huggies diapers to Kleenex facial tissue."

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Forest Labs set to acquire Furiex for $1.1 billion

BY Ryan Chavis

NEW YORK & MORRISVILLE, N.C. — Forest Labs and Furiex Pharmaceuticals on Monday announced that Forest will acquire Furiex for $95 per share, or approximately $1.1 billion in cash.

Forest also announced that it has entered into an agreement with Royalty Pharma to sell Furiex’s royalties on alogliptin and Priligy to Royalty Pharma for approximately $415 million upon the completion of Forest’s acquisition of Furiex.

“The acquisition of Furiex builds on our growing position in gastroenterology and helps to create a leading GI company within Forest. It is a natural extension of our GI business following our $2.9 billion acquisition of Aptalis earlier this year,” said Brent Saunders, CEO and president of Forest Labs. “We believe eluxadoline will be very complementary to our anchor GI product Linzess and additive to our broader GI portfolio, making us more relevant to gastroenterologists and primary care physicians. With eluxadoline, we expect to have one of the broadest product offerings for the $38 billion GI disease market.”

Eluxadoline is a locally-acting mu opioid receptor agonist and a delta opioid receptor antagonist for treating symptoms of diarrhea-predominant irritable bowel syndrome (IBS-d). IBS-d affects approximately 28 million patients in the United States and Europe, and Furiex is set to file a new drug application for the drug by the end of third-quarter 2014.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Estée Lauder names new VP corporate global communications

BY Vivian Gomez

NEW YORK  — The Estée Lauder Cos. have named Christopher C. Giglio as VP corporate global communications. He will report to Alexandra C. Trower, EVP global communications.

Giglio will play a key role in ensuring proactive, globally aligned and locally relevant corporate communications, including media relations, internal and external communications, and executive communications for the Estée Lauder Cos. He will join Trower as a close partner with investor relations to help drive strategic financial communications, and liaise with the brand communications teams to help strengthen the company’s corporate reputation.  

“Chris brings a unique balance of global business acumen and communications expertise. I am thrilled to welcome him to our company. With his proven leadership in strategic communications and reputation management, he will play a key role in delivering the company’s long-term growth strategy by elevating and protecting the reputation of The Estée Lauder Companies and its portfolio of prestige beauty brands globally,” Trower said.

“I am excited and honored to join the Estée Lauder Companies — a company known for its rich history and strong values, and a leader in the prestige beauty industry. I look forward to working with the talented global communications team and the business leaders across the company, as well as fostering even greater communications opportunities and efforts to further benefit the company,” Giglio said.

Giglio has more than 25 years of experience, most recently serving as EVP of the corporate and crisis communications practice at HL Group, a marketing and communications firm servicing corporate, consumer, fashion and lifestyle clients. During his tenure with HL Group, Giglio provided strategic executive and corporate positioning for its clients and established the firm’s crisis communications practice while significantly growing the firm’s client base globally.

Prior to joining HL Group, Giglio held senior positions in the fields of crisis management, journalism and communications. He was a director at Kroll Associates, a leading crisis management and investigations firm, working with teams that provided their diverse client base with complex strategies and business intelligence. During his time at Kroll, Giglio was based in Hong Kong for several years and worked extensively in the Middle East. He left Kroll to join NBC News and became an investigative producer on “Dateline.” At NBC, he specialized in investigative stories, breaking news and political reporting. Following his tenure at NBC, he joined Rubenstein Associates and worked closely with the firm’s founder, Howard Rubenstein, advising attorneys, executives and high profile individuals on media relations, corporate positioning and issues management.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?