Kimberly-Clark names chief marketing officer
DALLAS — Kimberly-Clark, whose brands include Kotex, has named Clive Sirkin as VP and chief marketing officer, reporting to Tony Palmer, president of global brands and innovation.
Sirkin joined K-C in 2007 and has held a number of marketing leadership positions.
He spent the first part of his career in finance and operational roles. In 1989, Sirkin joined advertising giant Leo Burnett and spent the next 16 years in a variety of increasingly responsible roles, ending his time at the agency as group managing director of Leo Burnett Worldwide.
Prior to joining K-C, Sirkin consulted with consumer packaged goods firms and specialized in helping clients transform marketing processes to commercialize their brands more effectively and efficiently.
Tria Beauty inks retail partnership with Sephora
DUBLIN, Calif. — Tria Beauty has announced a new partnership with beauty retailer Sephora.
Sephora is previewing the newest innovation of the Tria Hair Removal Laser for acne and the company’s line of topical skin care products on Sephora.com. The Tria Hair Removal Laser 4X and SmoothStart Calming Gel will launch in select U.S. stores.
The Tria Hair Removal Laser 4X and the Skin Perfecting Blue Light use the same technology for in-office treatments to deliver professional results in the privacy and comfort of home, at a fraction of the cost, the manufacturer stated.
The SmoothStart Calming Gel, which keeps skin cool and comfortable and helps speed treatment with the Tria Laser 4X; the Skin Perfecting Foam Cleanser, which exfoliates and unclogs pores while removing makeup, oil and other impurities; and the Skin Perfecting Serum, which reduces discoloration, calms inflammation and unclogs and minimizes the appearance of pores, will be available at Sephora.
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Dove Men+Care adds fatherhood to the sports spotlight during March Madness
ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove Men+Care has teamed up with basketball greats to share a different side of themselves with sport fans throughout the NCAA Division I Men’s Basketball tournament.
The Unilever men’s personal care brand is giving fans a look beyond free throws during March Madness to show how important fatherhood is to nine-time basketball All-Star Dwyane Wade and college sports analyst Jay Bilas. Starting on Wednesday, Dove Men+Care will celebrate men who care for what matters in the "Real Moments" campaign, which highlights relatable experiences from the lives of these college basketball icons, the manufacturer stated.
"This year during the tournament Dove Men+Care will showcase moments in men’s lives that really matter," stated Rob Candelino, VP for Unilever skin care. "When fans learn that playing ‘Defense’ for Dwyane Wade means teaching his sons how to guard a mini-hoop in his living room, instead of a fellow player during a professional game, it hits home where men today place priority — caring for their family comes first."
The campaign will share what matters to Wade and Bilas off the court through a humorous yet personal video series that will also highlight the grooming maintenance Dove Men+Care provides men. Featuring new Dove Men+Care face and hair ranges designed specifically for men’s needs, and new additions to existing personal wash and deodorant/antiperspirant lines, these videos will air as commercials throughout NCAA March Madness programming, as part of Unilever’s multi-year NCAA corporate partnership with CBS Sports and Turner Sports.
Fans can go beyond selecting teams predicted to win the tournament with a new type of ‘bracketology’ this March Madness. Starting on Wednesday, Dove Men+Care will launch a series of eight online matchups that asks guys to vote between two "Tournament Tools." Tools will include experiences that can enhance basketball viewing such as a baby pool full of nachos, enough hot wings to fill a pickup truck or a one-on-one interview with Bilas.
One fan will be chosen each round to win that week’s top tool. One winner will have the chance to take home the complete ‘Tournament Toolbox’ of every round’s top picks, including tickets to the 2014 Final Four.