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Kimberly-Clark kicks off promotion with help from CheckPoints

BY Allison Cerra

DALLAS — Kimberly-Clark has teamed up with a mobile shopping application for a promotion at Walmart stores.

As part of Kimberly-Clark’s integrated commercial program linked to the upcoming release of Disney and Pixar’s "Cars 2," Kimberly-Clark said it will use CheckPoints’ app to drive shoppers to Walmart stores and engage them with Kimberly-Clark brands, such as Kleenex, Scott and more.

How it works: When Walmart shoppers enter the store and "check in" through the CheckPoints app, they are directed to specially marked Kimberly-Clark products that carry "Cars 2" promotional stickers. After scanning the package barcode with their smartphones, shoppers gain "Cars 2" premium rewards points, which are redeemable for "Cars 2" items, such as movie tickets and more.

"Kimberly-Clark is using innovative marketing to engage shoppers with our brands and incentivize them to add more Kimberly-Clark products to their shopping baskets," Kimberly-Clark director of shopper marketing Richard Moulton said. "CheckPoints’ mobile shopping app offers us an easy way to reach consumers on the go, encourage them to check out the ‘Cars 2’ promotion this summer, and stock up on our leading brands at Walmart. We will offer interesting content, fun games and premium ‘Cars 2’ rewards right in the palms of their hands."

For more information on the Kimberly-Clark program visit Kimberly-Clark.com/CARS2.

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