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Kimberly-Clark introduces Kleenex hand towels

BY Allison Cerra

DALLAS To address the growing need for hand hygiene products, Kimberly-Clark is introducing a single-use, disposable bathroom hand towel.

New Kleenex hand towels offer customers a single-use towel through a pop-up delivery system,  keepin one clean, fresh, dry towel conveniently at hand.

“Consumers know that even after they are washed, hands are only as clean as the towel used to dry them,” said Gordon Knapp, president, Kimberly-Clark North Atlantic Family Care. “Kleenex hand towels are a first-of-its-kind solution that leverages K-C’s and the Kleenex brand’s strengths in translating consumer insights into product design and technology to offer a real alternative to less hygienic, shared bathroom cloth hand towels.”

Kimberly-Clark tested the product during a QVC shopping channel spot. In the first two airings, more than 7,000 cases of Kleenex hand towels were sold. The company plans to raise national consumer awareness and trial of the new Kleenex hand towels this spring with an integrated marketing program that includes print and TV advertising, direct-to-consumer online communications and blogging outreach, sampling, FSIs, experiential marketing and public relations activities.

“Based on early consumer feedback, we believe Kleenex hand towels will receive a positive reception from moms who are germ conscious, appreciate the convenience of disposable paper products, and make a clean and orderly bathroom a top cleaning priority,” said Ann Vanevenhoven, Kleenex senior brand manager.

Kleenex hand towels will be available at major U.S. retail locations in March at a suggested manufacturer’s retail price of approximately $3.00 for a box of 60 towels.

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Drank rolls into Tennessee

BY Allison Cerra

HOUSTON Drank has made its way to The Volunteer State.

Innovative Beverage Group announced it has inked a deal with two Tennessee-based beverage distributors, Clark Distributing and Central Distributors, to sell Drank, the ultimate relaxation beverage.

“Joining forces with two prestigious beverage distributors such as Central and Clark provides Drank with even more credibility in Tennessee,” said Peter Bianchi, CEO of Innovative Beverage Group. “By partnering with them, we have the opportunity to line our product on store shelves alongside other household name products, further solidifying Drank’s place in pop culture conversations and consumers’ refrigerators.

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Luna launches first organic protein bar for women

BY Allison Cerra

BERKELEY, Calif. Nutrition bar maker Luna announced the launch of its first high-protein bar for women made with entirely natural and organic ingredients.

Luna Protein satiates hunger and helps women more easily fit protein into their diet, the company said. At just under 200 calories, Luna Protein is a nourishing and delicious snack that satisfies sweet cravings with a chocolate coating and nougat texture— the closest consistency to a candy bar that Luna has ever offered. Additionally, it offers key vitamins and minerals essential to women’s everyday needs, such as calcium, iron, folic acid and vitamin D.

“Women shouldn’t have to struggle with finding portable protein sources when they’re on-the-go,” said Paula Connelly, Luna brand director. “Luna Protein offers women a convenient, portable, natural and delicious protein option to toss in their purse.”

Luna Protein, which comes in three varieties — chocolate peanut butter, cookie dough and chocolate cherry almond — now is available at grocery and natural food retailers nationwide at a suggested retail price of $1.39.

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