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Kimberly-Clark continues prostate cancer awareness campaign

BY Allison Cerra

DALLAS The maker of Depend products is kicking off its “The Depend Campaign to End Prostate Cancer” for the second time.

Kimberly-Clark said its Depend brand’s four-month campaign kicked off this month to celebrate Men’s Health Month and culminates in September with National Prostate Cancer Awareness Month, engaging a star-studded lineup of sports legends as campaign ambassadors and awareness advocates.

Through 2010, proceeds from the purchase of each package of Depend Underwear for Men and Depend Guards for Men will contribute to a total donation of $250,000 to ZERO –– The Project to End Prostate Cancer –– to help fund education and research initiatives. New additions to the lineup include: Hall of Fame quarterback Jim Kelly, pro-baseball legend and Hall of Fame shortstop Ozzie Smith and Hockey Hall of Famer Mike Bossy, who will help introduce the program in Canada. Returning to this year’s team are Football Hall of Famers Rod Woodson and Len Dawson, World Boxing Hall of Fame referee Joe Cortez and baseball legend and ZERO board member Ken Griffey, Sr.

“More than 3.8 million men in the United States are currently managing some form of incontinence, many of whom are doing so as a result of a prostate-related health issue,” said Mark Cammarota, Depend brand marketing director at Kimberly-Clark. “The Depend brand continues to be a valued resource for consumers looking to maintain a healthy, active lifestyle while managing incontinence, and through ‘The Depend Campaign to End Prostate Cancer’ we remain committed to promoting much-needed discussion and publicizing that this disease is not only treatable, it’s beatable.”

For more information about “The Depend Campaign to End Prostate Cancer,” visit www.Depend.com.

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Winn-Dixie launches yogurt line

BY Allison Cerra

JACKSONVILLE, Fla. Winn-Dixie has expanded its private-label offerings with a new yogurt line.

At 150 calories or less, Winn-Dixie’s new organic active yogurt is all-natural with added probiotics and prebiotics to aid digestion, the chain said of its new line. Other health benefits include omega-3s, calcium, vitamin D and 3 g of fiber per serving. All of the yogurts are low-fat, have 150 calories or less per serving and are available 6-oz. containers in strawberry, blueberry, peach, vanilla and raspberry flavors.

“We are always looking for new ways to provide healthy products for our customers,” said Mary Kellmanson, group VP marketing for Winn-Dixie. “Our organic line continues to expand with new products geared toward improving and maintaining a healthy lifestyle.”

The organic active yogurt line is one of more than 3,000 private-label products offered by Winn-Dixie. The product can be found at all 515 Winn-Dixie stores.

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LaSecla named SVP sales at Ideavillage

BY Allison Cerra

WAYNE, N.J. Ideavillage Products, the company behind such “As Seen On TV” products as Smooth Away, Finishing Touch, HD Vision Ultra, Yoshi Blade and more, announced the appointment of Tim LaSecla as its SVP sales.

LaSecla, who joined the company in 2003, assumed the role after serving as national sales manager and VP national sales. Responsible for the company’s entire retail product line, LaSecla will be managing an internal sales staff as well as select brokers.

Ideavillage’s As Seen On TV products are available nationwide at various food, drug, and mass retail outlets.

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