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Kim Cattrall tapped for I Can’t Believe It’s Not Butter! campaign

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. — Kim Cattrall’s latest acting gig? I Can’t Believe It’s Not Butter! spokeswoman.

The makers of I Can’t Believe It’s Not Butter! are kicking off a series of television spots featuring the "Sex and the City" star, letting consumers know that flavor doesn’t have to be compromised.

"Enjoying I Can’t Believe It’s Not Butter! is kind of like finding a deliciously gorgeous man, and then discovering he’s single," Cattrall said. "That’s the spirit that we’re playing with in this campaign. We’re showing women they can have it all: delicious taste, with fewer calories and less fat than butter."

The new ads will debut in March.

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Fage Total 0% yogurt flavors to make debut

BY Allison Cerra

JOHNSTOWN, N.Y. — Greek dairy company Fage plans to roll out new flavors of its nonfat yogurt.

Fage Total 0%, a flavorful but fat-free line of Greek yogurt, is available in strawberry-goji, blueberry-acai, cherry-pomegranate and honey varieties.

Fage Total 0% flavors are scheduled to roll out in select markets over the course of the next few months, and will be available nationwide. For more information, visit FageUSA.com.

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Safeway expands health-and-wellness brand portfolio with Open Nature

BY Allison Cerra

PLEASANTON, Calif. — Building on the success of its store brands O Organics and Eating Right, Safeway is boosting its portfolio with a new line of healthy, nutritious food.

Open Nature includes more than 100 products made with 100% natural ingredients from natural sources. The first Open Nature items now are available in Safeway’s meat departments, with additional products to be added to the store brand throughout the year.

Current items up for grabs are priced between $3.99 and $5.99, the retailer said.

“[Open Nature] is another demonstration of Safeway’s commitment to providing our customers the best possible experience when they prepare and eat meals for themselves and their families,” said Joe Ennen, SVP consumer brands at Safeway. “Open Nature is Safeway’s way of providing shoppers access to simple, flavorful food made from all-natural ingredients that is as close to nature as possible.”

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