BEAUTY CARE

Kim Berg appointed director of evaluation for Drom

BY Antoinette Alexander

TOWACO, N.J. Drom Fragrances, which is in the midst of a restructuring and expansion process, has appointed Kim Berg director of evaluation.

Berg has been with drom for more than four years. She started as a senior evaluator, working in both fine fragrance and personal care. Her latest position before being promoted was that of evaluation manager.

In her new role, Berg will be responsible for all evaluation activities in both the New York as well the New Jersey locations. She will also be in charge of the department’s long-term strategy and the international coordination with drom’s German headquarters. She will be located in the company’s Towaco, N.J. creative center.

The latest new member to Berg’s evaluation team is Judith Chan. She will be working as a fragrance evaluator in drom’s downtown New York City fine fragrance studio. Chan joins the company from Ungerer & Co., where she had worked for five years. In her new role, Chan will work on drom’s fine fragrance accounts.

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BEAUTY CARE

Beiersdorf to launch men’s hair care line

BY Antoinette Alexander

HAMBURG, Germany Beiersdorf has announced that it will launch in September a hair care line for men.

The new Nivea For Men Hair Recharge with Shampoo and Tonic will launch this year in 11 European countries, including Germany, Austria, France, Italy, Belgium and the Baltic States. In 2009, Poland, Russia, Ukraine and the Middle East will follow.

The products feature of combination of carnitine and creatine, which is designed to stimulate the metabolism of hair follicles and hair roots.

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Natural/organic products take spotlight in baby care at ECRM event

BY Antoinette Alexander

MARCO ISLAND, Fla. If the ECRM Personal Care, Baby & Oral Care EPPS event is an indication of what shoppers will soon see on retail shelves then it is clear that the natural and organic trend shows little signs of slowing—especially in the baby care aisle.

The event was held here Aug. 25 to 28 at the Marco Island Marriott Resort.

Natural and organic products, especially within the baby care segment, took the spotlight as new mothers and mothers-to-be grow increasingly concerned with what they put on their skin when they are pregnant and on the skin of their newborn child.

Some of the companies that met with retail buyers in hopes of hitting mass market shelves include Annyer USA. This European company is looking to enter the U.S. market with its Marinela skin care line. The line, which is 100 percent natural, is designed for mothers and mothers-to-be.

Direxions Inc. was at the show highlighting its Otopia organic skin care line for newborns, babies and mom. First introduced in Australia and into the U.S. market in September 2007, the company is now looking to expand U.S. distribution of the 16-SKU line.

Also, as previously reported online by Drug Store News, Lafe’s Natural Bodycare has launched a new line of Lafe’s Organic Baby products that includes baby shampoo and body wash, massage oil, baby lotion and mother-to-be deodorant. The products, which were highlighted at ECRM, are certified organic by the U.S. Department of Agriculture, earning the USDA’s green seal indicating the ingredients are 95 percent certified organic. They are also packaged in what Lafe’s is terming “baby-safe plastic,” meaning they are free of estrogenic activity (EA) chemicals that, according to some research, could trigger endocrine disruption. Lafe’s Organic Baby will also be introducing sunscreen, diaper cream, and baby wipes later this year.

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