BEAUTY CARE

Kiehl’s Since 1851 celebrates anniversary with global initiative

BY Antoinette Alexander

NEW YORK — Kiehl’s Since 1851 is celebrating its 160th anniversary with the establishment of "Kiehl’s Gives," an ongoing global initiative to promote philanthropy, in partnership with Julianne Moore, Pharrell Williams and the Scissor Sisters.

"We hope to engage customers in and increase awareness of the importance of giving back," said Cheryl Vitali, Kiehl’s worldwide general manager. "Kiehl’s Gives is a celebration of our causes, our customers and our communities around the world."

To kick off the initiative, Kiehl’s launched KiehlsGives.com with a global donation of $160,000 to charitable organizations in the United States and around the world in three key Kiehl’s causes: children’s well-being, environmental issues and HIV/AIDS research. However, it’s up to Kiehl’s visitors to determine how much goes where by casting their vote. Voting ends Aug. 31.

Each pillar is brought to life through a short film series, viewable at KiehlsGives.com and featuring charitable individuals who express their personal commitments to causes important to them:

  • Julianne Moore, Kiehl’s Gives global ambassador for children’s causes. "For me, helping to give kids a fair shake here in the United States and around the world is so important, and I’m grateful to be able to be able to partner with Kiehl’s to help get this message out," said Moore, ambassador for Save the Children, one of the recipients of funding from the Kiehl’s Gives initiative.

  • Pharrell Williams, Kiehl’s Gives global ambassador for environmental causes. "These days, there are many ways to build and manufacture using greener, more sustainable means, and Kiehl¹s is a company I¹ve worked with since 2010 to help get this message out," stated Williams, partner in Return Textiles and founder of From One Hand to Another, his charitable foundation that is behind the construction of an eco-building in Virginia that will serve as an educational resource center for children.

  • Scissor Sisters, Kiehl’s Gives global ambassadors for HIV/AIDS causes. "Supporting efforts to not only help find a cure for AIDS, but also to support those who live with it, is something very near and dear to our hearts. We are thankful to join Kiehl’s to be able to inspire more people to give back," said Ana Matronic, lead singer of the Scissor Sisters and supporter of After Hours Project, a local AIDS charity based in Brooklyn, N.Y., where she and other members of the band live.

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BEAUTY CARE

Murad adds anti-aging formula to Resurgence line

BY Antoinette Alexander

EL SEGUNDO, Calif. — Murad Skincare is broadening its Resurgence skin care portfolio with the new Rejuvenating Lift for Neck and Décolleté anti-aging formula.

Resurgence Rejuvenating Lift for Neck and Décolleté ($55 for 1.7 oz.) will be available at Sephora, Sephora inside JCPenney, Ulta, and spa and salon locations starting in August.

Formulated with a collagen-enhancing compound comprised of a Brazilian botanical blend (B3) of java plum, mango and banana pulp extracts, Rejuvenating Lift is designed to increase firmness, erase fine lines and make skin appear more plump and youthful. Through the power of phytoestrogens, Rejuvenating Lift fights the signs of hormonal aging, improving elasticity, diminishing thinness and sagging while helping to reduce age spots, according to the manufacturer.

As the first new product addition for the Resurgence line since 2002, Rejuvenating Lift complements the entire family of products built to combat the signs and symptoms of maturing skin.

"Women tend to neglect the neck and décolleté area when it comes to treating their skin with anti-aging products, so these areas become where one’s true age first reveals itself," said Howard Murad, associate clinical professor of medicine at UCLA and founder of Murad. "And as the neck and décolleté grow more fragile with age, improving elasticity and thickness while decreasing the appearance of lines is the key to turning back the clock on the quickly thinning skin found in these areas."

The serum, featuring natural botanical blends and retinyl palmitate, promises to improve elasticity and smoothness in addition to renewing the texture of aging skin. To help minimize the appearance of age spots, bearberry and licorice root extracts lighten discoloration and even skin tone for a brighter, improved appearance of the chest, neck and jaw line.

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BEAUTY CARE

Lansinoh acquires Earth Friendly Baby brand

BY Antoinette Alexander

ALEXANDRIA, Va. — Lansinoh Labs has announced the acquisition of the Earth Friendly Baby brand of natural shampoos, bubble bath and skin care products.

Earth Friendly Baby first was acquired by United Kingdom-based HealthQuest in 2004, and established by Ashwin Mehta, managing director of HealthQuest. Mehta is the driving force behind the company’s four major product lines: Earth Friendly Baby, Earth Friendly Kids, Pure Adore and Organic Blue. All of these products minimize the use of synthetic ingredients, do not use artificial coloring or aromas, and do not include animal-derived ingredients. Mehta will remain with the company and continue to develop the brand.

Financial terms of the deal were not disclosed.

Earth Friendly Baby will join Lansinoh breast-feeding products and momma toddler-feeding products under the Lansinoh brand.

Earth Friendly Baby and other HealthQuest products are distributed primarily in the United Kingdom through such pharmacies as Boots, such grocery food stores as Sainsbury and health stores. Earth Friendly Baby also is available in the United States through specialty retailers and in several northeast regional Whole Foods stores.

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