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KidzControl Volume Limit Headphones win 2013 NAPPA Gold Award

BY Sierra McCleary-Harris

EL DORADO HILLS, Calif. — Kidz Gear announced today that it has been named a 2013 National Parenting Publications Award (NAPPA) Gold winner, recognized for its KidzControl Volume Limit Headphones.

Kidz Gear headphones feature the proprietary KidzControl volume limit technology. The technology works by “limiting” the volume to approximately 80% of the maximum volume output capable from audio devices in the market today.

KidzControl volume limit technology delivers a safe volume, limited-listening experience for children of all ages. Ergonomically designed with soft, padded, child-sized ear-cups and high-quality audio components, the KidzControl Volume Limit Headphones are available in a variety of colors and priced at $19.99. The headphones are available immediately from such U.S. retailers as Target, Brookstone and InMotion Airport Stores. They also are available directly at GearForKidz.com, Amazon.com and other online retailers.

“Each year, the experts and parent testers on our jury dive in and review, play with and meticulously test each entry we receive,” said Julie Kertes, NAPPA general manager. “The products honored with the NAPPA seal this year stood out because of their innovation, quality and the creative ways they help make parents’ lives easier.”

A complete list of all 2013 NAPPA Parenting Resources winners is available at NAPPAawards.com.

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CRN continues growth, adds new members

BY Jason Owen

WASHINGTON — The dietary supplement industry’s leading trade association, the Council for Responsible Nutrition, today announced the addition of four new members: Voting Members — DrVita.com; and Parchem Nutrition Inc.; and Associate Members — Arnold & Porter LLP; and Manatt, Phelps & Phillips, LLP.

DrVita.com is an online retailer of dietary supplements, headquartered in Las Vegas. DrVita offers thousands of natural products from hundreds of manufacturers, including the DrVita brand, manufactured in state-of-the-art facilities, and packaged and stored in conditions of the highest standard.

Parchem Nutrition Inc. is a leading global supplier of ingredients for the nutrition industry, headquartered in New Rochelle, N.Y. Parchem Nutrition serves the needs of the nutritional industry, offering a wide range of vitamins and amino acids, emollients, thickeners and stabilizers, emulsifiers, excipients and colorants. Parchem Nutrition provides high-quality natural and synthetic materials with the leading certifications.

Arnold & Porter LLP is an Am Law 100 firm focusing on the intersection of business, law and public policy. With its roots in Washington, D.C., the firm has more than 800 lawyers across the U.S. and Europe, twenty of whom focus on food and drug law. The firm’s San Francisco office, in particular, is known for its work advising and defending companies regarding California’s unique toxics and labeling law, Proposition 65, and California’s expansive consumer protection laws.

Manatt, Phelps & Phillips, LLP, a national law firm with offices in Los Angeles, New York, Washington, D.C., and five other cites, is known for its quality and commitment to clients, and for offering integrated, relationship-based services and capabilities typically found only in boutique firms. The firm has extensive experience helping dietary supplement, food, cosmetic and other companies of all sizes navigate Federal Trade Commission and Food and Drug Administration regulations; bringing and defending advertising challenges at the National Advertising Division, the Electronic Retailing Self-Regulation Program and in court; and defending consumer class actions.

For a complete list of CRN member companies, visit CRN’s website.

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OraSure Technologies praises new hepatitis C testing recommendations

BY Rebecca Haughey

BETHLEHEM, Pa. — OraSure Technologies, makers of the OraQuick HCV Rapid Antibody Test, on Tuesday announced its support for the new recommendations issued by the U.S. Preventive Services Task Force.

The USPSTF gave both hepatitis C (HCV) screening for at-risk individuals and age-cohort screening a "B" grade. Under the Patient Protection and Affordable Care Act, preventive services that have received an "A" or "B" grade from the USPSTF must be covered by insurance policies without cost-sharing and be part of the essential health benefits for those individuals eligible for Medicare.

The new recommendations, "Screening for Hepatitis C virus infection in adults: U.S. Preventive Services Task Force Recommendation Statement," significantly expand the USPSTF’s previous recommendation of screening for HCV. The recommendation is in response to the higher prevalence of HCV infection among Baby Boomers; the Centers for Disease Control and Prevention estimates that 1-out-of-30 Baby Boomers is living with hepatitis C infection. The USPSTF recommends that all Baby Boomers be tested for hepatitis C at least once.

"We applaud the new U.S. Preventive Services Task Force recommendations, which will help to make hepatitis C screening much more accessible as a regular part of medical care," said Douglas A. Michels, president and CEO of OraSure Technologies. "As a result of the recommendations, we believe that over time more individuals will get tested and learn their hepatitis C status, and we expect that our OraQuick Rapid HCV test will enable individuals presumed to be infected to be referred immediately for follow-up care."

The OraQuick HCV Rapid Antibody Test is the first and only FDA-approved, CLIA-waived rapid, point-of-care test of the detection of antibodies of the hepatitis C virus. OraQuick HCV results are available in 20 minutes, which can help increase the delivery of test results, allowing early diagnosis and linkage to care, treatment and prevention services.

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