Kids Line introduces humidifiers touting Disney characters
LAS VEGAS — Kids Line last year made its first foray from children’s bedding into the healthcare space with a line of functional humidifiers that better fit the decor of a child’s room. Last week, the Los Angeles-based company improved upon that offering through its licensing relationship with Disney and debuted a complete line of humidifiers featuring Disney characters at the ECRM Cough & Cold and Allergy EPPS.
The Disney humidifiers will be premium priced at $49.99 and will feature both evergreen Disney licenses, such as Winnie the Pooh, as well as more recent licenses, including characters from "Toy Story" and "Cars."
According to Kids Line executives, the Disney license helps remove potential seasonality out of a humidifier purchase with an impulse purchase appeal.
Kaz shows off hot/cold packs at ECRM’s Cough & Cold and Allergy EPPS
LAS VEGAS — In addition to a comprehensive line of Vicks-branded humidifiers and thermometers, Kaz featured a number of hot/cold packs last week at the ECRM Cough & Cold and Allergy EPPS.
Among them was the Mind and Body Care by SoftHeat soothing gel mask that begins shipping in June. The specialty mask can either be heated for sinus relief or cooled for headache relief. In addition, the machine-washable cover includes a pocket for scent pads — two rosemary and one lavender scent packets are included in the package.
Vicks offers natural relief
CINCINNATI — This cough-cold season, Procter & Gamble showcased four new Vicks Nature Fusion products — traditional cough-cold-relieving medicines infused with honey. And while none of the Vicks formulations are for kids, the move toward a more natural remedy could be reflective of what’s happening over in the kids’ cough-cold space. With the safety and efficacy of cough-cold medicines called into question several years ago, that category is now stocked with homeopathic remedies and natural buckwheat honeys. So what might be good for the kids could be good for adult cold and cough relief, too.