BEAUTY CARE

Keyshia Cole signed as face of Smooth Touch styling products

BY Antoinette Alexander

NEW YORK Ethnic hair care company Luster Products has signed R&B singer, songwriter and producer Keyshia Cole to be the face of Luster’s Pink Brand Smooth Touch.

Launching the new ad campaign, “Get Used to the Attention,” the company was looking for a spokesperson that exhibited the genuineness and authenticity that mirrored the mindset of today’s young, urban consumer as trendsetter, social networker and entertainment seeker.

Matlock Advertising & Public Relations is Luster’s agency of record for integrated marketing and strategic branding.

“We share with Matlock that we wanted a spokesperson that felt like, looked like and engaged the emotional touch points of the target. Through our efforts and understanding of the target audience, they brought us a spokesperson that definitely adds a ‘smooth touch’ to our positioning and marketing initiatives,” stated Luster’s director of marketing Brenda Turner.

On the market for nearly 10 years, Smooth Touch is getting a new look that includes integrating Cole on product packaging and advertising. In stores this summer will be Luster’s Pink Brand Smooth Touch relaxer system, styling and maintenance products.

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Milani gears up to launch 2009 product lines

BY Antoinette Alexander

LOS ANGELES Milani Cosmetics is gearing up for 2009 with a string of launches for lips, face and eyes.

For lips is the new Pretty Pair lipstick and lip gloss combo pack. The matched lipstick and lip gloss are packaged in a compact with a slide-out mirror for beauty mavens on the go.

Also for lips is the new Buzz Worthy lip gloss, which is infused with such ingredients as honey and pomegranate. This new collection is replacing the Glossy Tube lip gloss.

There’s also the new Lip Mixer. The lip gloss has three parts that, when applied to lips, adds dramatic color. The color, shine and shimmer lip gloss has reflective pearls, high shine polymers and conditioning color.

For face is the new Milani Minerals Veil Foundation in an airless pump format.

For eyes, Milani is launched a limited edition collection of its Runway Eyes eyeshadows that is expected to hit shelves around November or December.

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Bibb signed as latest Revlon brand ambassador

BY Antoinette Alexander

NEW YORK Revlon has signed rising star Leslie Bibb as its newest brand ambassador, joining Elaine Irwin-Mellencamp and Marina Theiss who currently represent the Almay brand worldwide.

Bibb will be the face of new and existing cosmetics collections and will appear in global multi-media campaigns that include television, print, in-store and Internet placements.

“One of the entertainment industry’s brightest young stars, Leslie will bring her classic beauty, ease and accessibility to a variety of different campaigns,” stated David Kennedy, president and chief executive officer of Revlon. “Her vivacious spirit is a perfect fit for the brand.”

Bibb was discovered in 1990 on the “Oprah Winfrey Show” during a nationwide modeling search with the Elite Modeling Agency. After spending subsequent years modeling around the world, she began her acting career and has been featured in such television shows as ER and Popular. Her film roles include “Talladega Nights: The Ballad of Ricky Bobby” and, more recently, this summer’s “Iron Man.” Her next film will be “Confessions of a Shopaholic.”

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