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Keurig, Krispy Kreme team up for new K-Cups

BY Ryan Chavis

WATERBURY, Vt. and WINSTON-SALEM, N.C. — Green Mountain Coffee Roasters, the company behind Keurig brewing technology, and retailer Krispy Kreme announced that the companies have reached an agreement to bring Krispy Kreme signature coffee to K-Cup packs for the Keurig brewing system.

The companies are set to launch Krispy Kreme coffee K-Cups in both Smooth and Decaf by the end of 2014. The packs will be available at Keurig.com and KrispyKreme.com, as well as select Krispy Kreme shops, grocery, retail and away-from-home channels across the United States. 

“At GMCR, we’re committed to partnering with the best brands in the marketplace to bring consumers the beverages they love at the touch of a button,” Brian P. Kelley, GMCR’s president and CEO, said. “Working with Krispy Kreme welcomes a beloved brand into our family and promises consumers that the quality and taste they expect from Krispy Kreme are there with each and every brew.”

Krispy Kreme, a retailer of sweet treats that include its signature Original Glazed donut, has more than 800 shops in more than 20 countries. With the introduction of the new K-cups, consumers can enjoy the Krispy Kreme experience at home, the company said.

“GMCR is the pioneer of single cup brewing technology, and we are proud to partner with such a highly regarded company,” Jim Morgan, chairman, president and CEO of Krispy Kreme, said. “We look forward to bringing the joy of our great Krispy Kreme coffee into the homes of consumers through the convenience of the Keurig system.”

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Stacy’s debuts new pretzel snack

BY Ryan Chavis

PLANO, TX — Stacy’s Snacks, a Frito-Lay North America brand, introduced Stacy’s Pretzel Thins, a new line of baked snacks that combines a pretzel flavor with a thin, crispy texture.  

Consumers can choose from two flavors: Simply Naked and Honey Dijon, both of which are now available in the deli sections of grocers nationwide.

"The Stacy’s brand prides itself on making unique, high-quality ‘anytime’ snacks that consumers can enjoy on its own or pair with their favorite dips and spreads," Dave Skena, VP marketing, Frito-Lay, said. "Our new line of Stacy’s Pretzel Thins is of the highest quality and delivers great taste as a result. The uncompromising approach to quality may be the harder way but it’s the better way."

Stacy’s Pretzel Thins are available in 7-oz. bags for a suggested retail price of $3.99.

 

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Progresso Heart Healthy Soup, Mayo Clinic team up for the Heart Project

BY Rebecca Haughey

MINNEAPOLIS — Progresso Heart Healthy Soup, in support of Mayo Clinic, is launching "The Heart Project" to educate people about heart disease, the leading cause of death in the United States.

The Heart Project website, TheHeartProject.com, will encourage visitors to take a Heart Health Quiz, which offers tools and information on heart disease, as well as tips to lower one’s risk of heart disease. Those who take the quiz are encouraged to share the information with others to start a conversation about heart health.

"What’s most astonishing is that almost 80% of heart disease is preventable, and even small lifestyle changes can have a big impact. Making a difference in your heart health is easier and more enjoyable than you may think,"said Dr. Sharon Mulvagh, director of the Women’s Heart Clinic at Mayo Clinic.

Progresso Heart Healthy Soups also will make a donation to the Mayo Clinic for activities that include heart health programs for women.

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