Kettle introduces Tias! tortilla chips
SAN FRANCISCO Diamond Foods’ Kettle brand is expanding to include all-natural tortilla chips.
New Kettle Tias! line will be offered in six flavors, including salsa picante, zesty ranch, nacho cheddar, toasted corn, sweet Baja barbeque and chili con queso. The entire line is made of certified organic corn, expeller pressed oil and all-natural seasonings.
“Kettle Brand Tias! is a strong opportunity for our company to leverage the innovation strength of the Kettle brand and place it into an adjacent segment. The natural tortilla chip segment is 40% larger than the natural potato chip segment,” said Michael Mendes, chairman, president and CEO of Diamond Foods.
Kellogg debuts FiberPlus Antioxidants cereals
BATTLE CREEK, Mich. Kellogg has introduced new Kellogg’s FiberPlus Antioxidants cereals, great-tasting sources of fiber and antioxidant vitamins C and E.
Kellogg’s FiberPlus Antioxidants cereals are available in berry yogurt crunch and cinnamon oat crunch, and are available in the cereal aisles of grocery stores nationwide.
“Kellogg’s FiberPlus is a brand that understands that consumers want to get positive nutrition without sacrificing great taste,” said Cheryl Dolven, registered dietitian and director of nutrition marketing at Kellogg Co. “Kellogg’s FiberPlus Antioxidants cereals deliciously delivers fiber and antioxidants. It’s an ideal choice for consumers who want great taste and nutrition from their cereal.”
Pepsi Max brings back classic commercial
PURCHASE, N.Y. In a multimedia marketing campaign that launched Monday, Pepsi Max has put a twist on the Pepsi “Diner” commercial that aired during Super Bowl XXIX.
Instead of having two soda delivery truck drivers go head-to-head over a can of Pepsi, they both want Pepsi Max, which has zero calories but still has the punch of a Pepsi.
“We’re looking our competition squarely in the eye and making an unabashed claim about the great taste of Pepsi Max. That’s why we’ve revamped one of our most memorable Super Bowl spots to excite our consumers, bottlers and customers,” said Lauren Hobart, chief marketing officer, carbonated soft drinks, PepsiCo Beverages Americas. “The TV commercial today begins one of our most ambitious marketing programs that will have unexpected iterations across a broad array of media channels. It is classic, in-your-face Pepsi marketing.”