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Kettle introduces reduced-fat potato chips

BY Allison Cerra

SALEM, Ore. — Diamond Foods has cut the fat from its Kettle potato chips brand.

The company said that Kettle now will carry reduced-fat versions of its sea salt, sea salt & vinegar and salt & fresh ground pepper potato chip varieties. Kettle’s reduced-fat sea salt chips already have hit store shelves, touting a suggested retail price of $3.49.

The additional reduced-fat chips will make their way to retail next month. The sea salt & vinegar variety will be available in "Krinkle cut," a ridge-style chip, the company added.

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Just Pure Water hits retail

BY Allison Cerra

WESTMINSTER, Colo. — New Age Beverage has introduced a line of noncarbonated, all-natural water.

Just Pure Water is an an unsweetened, zero-calorie purified water infused with the natural flavors of either lemon-lime, orange or berry. The beverages are packaged in 24-oz. aluminum cans.

Just Pure Water currently is available at Sprouts stores in Colorado and Arizona.

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Clorox turns down acquisition proposal from Icahn Enterprises

BY Allison Cerra

OAKLAND, Calif. — Clorox has turned down an acquisition proposal from Icahn Enterprises valued at $76.50 per share, the company’s board of directors announced Monday.

Clorox’s board, in consultation with its financial and legal advisers, concluded that the offer "substantially undervalues the company and is neither credible nor adequate," Clorox chairman and CEO Don Knauss wrote to Icahn Enterprises chairman Carl Icahn, adding that Clorox is committed to continued stockholder value creation. The company received the offer July 14.

"Clorox has leading brands that are well-positioned in their categories and continuing to gain market share," Knauss said. "In fact, on an all-outlet retail basis, our U.S. brands have gained significantly more market share than any other branded consumer products company, or private label, in our categories over the last three years."

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