PHARMACY

Kerr extends multiplatform rewards program

BY Jim Frederick

RALEIGH, N.C. Kerr Drug has put the final touches on its newly launched, multiplatform customer loyalty program, Kerr Rewards, and broadened its reach in the chain’s North Carolina market.

The launch of Kerr Rewards, first reported by Drug Store News in April, is akin to offering a “store coupon, at Internet speed,” the company said Tuesday. It offers multiple ways customers can immediately access shopping discounts and incentives, along with information on health, wellness and breaking medical news.

Customers can now access the Kerr Rewards program through six distinct touch points, including:

  • Kerr Rewards Mobile, which customers can opt into to receive weekly offers on their mobile device. “The technology allows the customer to display the offer barcode at the register and receive the discount,” noted the company. “Coupons can be redeemed multiple times during the coupon life.”
  • Kerr Rewards Video, through which Web users can earn coupons and rewards by watching videos on KerrDrug.com. Customers log in, click to watch the video, and then print off coupons associated with the product – and they earn additional coupons the more videos watched
  • Kerr Rewards E-mail, another opt-in program, gives North Carolinians access to e-mail newsletters about specific topics as well as related coupons
  • Kerr Rewards Web provides additional coupons and advice through Kerr’s social media platforms
  • Kerr Rewards Register generates instant coupons printed on register receipts, and redeemable during a shopper’s next visit
  • Kerr Rx Rewards provides a $10 gift card for every 10 prescriptions filled.

The launch of Kerr Rewards makes the chain “one of the nation’s first chain pharmacies to incorporate all six platforms into a rewards program,” a Kerr spokesman asserted.

Kerr president and CEO Tony Civello noted the company’s “history of innovative health care” this week when he stated, “We believe speaking directly to our customers through multiple platforms is critical to fostering a strong relationship with them. Customer use of technology is evolving and we must adapt our outreach to offer our healthcare services.”

To that end, added Civello, “Kerr Rewards is designed to reach all of our customers, from the Internet savvy to the traditional store coupon shopper,” adds Civello. In addition, he said, “Our move into digital media helps us to grow our relationships with customers and respond more quickly to customer feedback.”

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PHARMACY

MinuteClinic offering physicals at special rate

BY Antoinette Alexander

WOONSOCKET, R.I. With camp season, team practices and summer sports leagues right around the corner, administrators soon will be asking for completed physical exam forms before a child or teen is able to participate, so MinuteClinic is offering exams at a special rate through Sept. 19.

Through Sept. 19, exams will be priced at $35. Additional charges may apply for more thorough exam requirements, such as urinalysis. Insurance is not accepted for physical exams. Requirements for physicals vary by state, and services are not available in Massachusetts.

For the campers, athletes and college-bound students seeking physicals, nurse practitioners and physician assistants at MinuteClinic will measure height and weight, review health and immunization history, perform a simple exam to determine if the youth is fit to participate in an activity, help with any required paperwork and provide safety and education tips.

Practitioners will stamp any school or camp forms and reference the results provided on the official MinuteClinic patient summary. Copies of the summary can be faxed or mailed to primary care providers, usually within 24 hours, with patient permission.

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PHARMACY

CVS Caremark, Generation Health to offer GBM service

BY Antoinette Alexander

WOONSOCKET, R.I. CVS Caremark and Generation Health have announced that they will offer an integrated genetic benefit management service — using the industry’s first Best Test Genetics Network for coordination of testing — directed at tailoring prescriptions to members based on their DNA.

CVS Caremark acquired a majority interest in Generation Health in December 2009; however, Generation Health operates as an independent business from CVS Caremark, offering a range of GBM services to employers, health plans and provider networks.

The initial product offering is available to CVS Caremark PBM services clients and focuses on 13 drug therapies. For medications generally dispensed through PBM services, the target medications include Imuran, Nolvadex, Plavix, Tabloid, Tegretol and Ziagen. The partnership also will initially focus on seven medications dispensed through CVS Caremark’s specialty pharmacy business, including Pegasys and Copegus, for the treatment of hepatitis C, as well as oncological drugs Gleevec, Tasigna, Sprycel, Tarceva and Tykerb.

For each drug therapy, testing will be coordinated through the industry’s first Best Test Genetics Network, a preferred provider organization of diagnostic service providers that offer evidence-based genetic and molecular testing.

The GBM service offering will be launched for a select group of CVS Caremark’s PBM clients in the months ahead, with the product becoming available to all clients starting January 2011. In addition, the CVS Caremark and Generation Health collaboration will be expanding its GBM service offerings as is warranted by research and medical advances.

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