BEAUTY CARE

KeratinPerfect coming to Sephora

BY Antoinette Alexander

MIAMI — Women who long for smooth, manageable hair but don’t want to spend their money on a pricey salon treatment now will have a new at-home option with the launch of KeratinPerfect at Sephora in May.

"Keratin is one of the most significant trends in hair care, and the KeratinPerfect brand is at the forefront of this trend," stated Margarita Arriagada, Sephora SVP merchandising. "Our clients have long demanded an at-home keratin product that delivers results comparable to a salon treatment — smooth, manageable hair — and KeratinPerfect’s Brazilian hair smoothing system delivers this after just one use. We are confident our multitasking clients everywhere will be as impressed by this product as we are."

KeratinPerfect’s formula and technology infuses naturally derived concentrated keratin and silk collagen proteins, along with wheat and soy proteins, pro-vitamin B5 and argan oil to support hair strength from within, the manufacturer stated.

The KeratinPerfect smoothing treatment system and full keratin-infused product collection promises to visually transform hair’s structure and texture. The technology helps create additional layers of protein bonds to repel humidity and UV rays, and helps defend against blow-drying and heat styling.

KeratinPerfect has been Proposition 65 tested, the manufacturer stated, and contains good-for-your-hair ingredients that will improve hair quality with each use.

The KeratinPerfect at-home keratin smoothing systems include two kits created for consumer’s individual needs: PerfectHair 30-Day Brazilian hair smoothing system collection and PerfectHair 30-Day Brazilian hair smoothing deluxe edition. Each kit provides enough product for two full treatments, as well as post-treatment:

  • Treat: PerfectPrep pretreatment clarifying shampoo and ThePerfector 30-day hair smoothing treatment;

  • Care: PerfectCleanse keratin-enhanced shampoo and PerfectSilk keratin-enhanced conditioner;

  • Extend: PerfectRenew daily keratin replenishing spray;

  • PerfectComb;

  • PerfectClips;

  • Perfect Measuring Cup; and

  • PerfectHeat deluxe titanium keratin-sealing flat iron (included in deluxe kits only).

The entire product range includes:

  • PerfectHair 30-day smoothing duo;

  • PerfectCleanse keratin-enhanced shampoo and keratin-enhanced conditioner;

  • PerfectRenew daily keratin replenishing spray;

  • PerfectShine keratin oil;

  • PerfectSmooth blowout booster styling cream; and

  • PerfectRescue intense keratin repair serum.

The product line retails from $24 to $235 and is available exclusively at Sephora stores and online at Sephora.com.

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Kapoor to step in as Reckitt Benckiser CEO

BY Michael Johnsen

SLOUGH, England — Reckitt Benckiser on Thursday announced the retirement of Bart Becht as CEO, effective Sept. 1. Becht will be succeeded by Rakesh Kapoor, a 25-year RB veteran and current EVP global category development.

Becht will serve as a part-time adviser through September 2012, the company added.

Kapoor joined RB in India in 1987 and was appointed to the executive committee in 2006 to lead the company’s global powerbrand strategies and innovations. Prior to this, Kapoor had a successful career at RB, including leading the U.K. and northern Europe business. He has extensive experience of the household, health and personal care categories, and an intimate knowledge and understanding of consumers and retailers in both developing and developed countries, RB stated.

Having led the pan-European and largest healthcare business in RB, when also leading northern Europe, Kapoor was one of the architects of the Boots Healthcare International acquisition in 2006, which transformed RB into a global consumer healthcare company. He has been equally involved in the recent SSL (Durex) and Paras India acquisitions.

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Walmart, P&G continue family affair

BY DSN STAFF

CINCINNATI and BENTONVILLE, Ark. — Walmart and Procter & Gamble’s Family Movie Night initiative is celebrating one year, and the companies plan to continue their partnership with the addition of five more movies in 2011.

The latest film from the partnership is "Truth Be Told," which will air on April 16 on Fox, followed by "Field of Vision" on June 11 on NBC. Additional movies are scheduled to air on Aug. 6, Sept. 3 and in December on NBC.

"At Walmart, we’re committed to delivering more quality family entertainment options to parents across the country, and our Family Movie Night in partnership with P&G is an anchor to our broader program," said Stephen Quinn, Walmart U.S. chief marketing officer. "Most importantly, it’s something we know our customers want. It’s also important to the growth of our business, and is one more way we can deliver on our promise to help our customers live better."

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