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Kellogg’s survey finds many Americans forgo breakfast

BY Allison Cerra

BATTLE CREEK, Mich. — Americans still believe that breakfast is the most important meal of the day, although many find it difficult to eat breakfast due to hectic schedules, according to a survey sponsored by Kellogg’s.

The survey, which consisted of more than 14,000 respondents across varying ethnicities, income levels, geographic regions and ages, found that while more than half (54%) of all adult respondents would like to eat breakfast every day, in reality only one-third (34%) actually do.

And despite the fact that nearly all toddlers and preschool-aged children are eating breakfast, consumption of breakfast dips as American children grow older: 77% of young children eat breakfast every day, but the number falls to 50% in the middle-school years and 36% among high school students.

What’s more, nearly all moms surveyed (89%) said they want their kids to eat breakfast every day; however, 40% reported that their child doesn’t eat breakfast daily.

Amid the survey results, Kellogg’s has developed the Kellogg Breakfast Council, which consists of seven third-party nutrition experts dedicated to helping people understand nutrition information and to incorporate nutritious foods and habits into the diet.

"Kellogg’s understands — we’re parents, too, and we are committed to providing moms a variety of cereals that help make mornings simple while offering nutrition, taste and value," said Doug VanDeVelde, Kellogg’s SVP morning foods marketing and innovation. "At Kellogg’s, we know great breakfasts lead to great days, and we are passionate about sharing that message and helping people start each morning off right."

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New Oscar Mayer sandwich combinations take aim at adults

BY Allison Cerra

MADISON, Wis. — Oscar Mayer is shaking up lunchtime routines with new sandwich combinations.

The brand has paired together 1-of-3 sandwiches — oven roasted turkey and sharp cheddar, southwestern style chicken and sharp cheddar, or honey ham and swiss cheese — with two wholesome snacks to deliver a meal that’s perfect for the on-the-go professional, Oscar Mayer said. Sandwiches are made with Oscar Mayer Deli Fresh turkey, chicken or ham and Kraft 2% milk reduced-fat natural cheese, and are served on a multigrain thin sandwich bun, which is made with 8 g of whole grains per serving.

"We’re always looking for ways to meet our consumers’ evolving taste preferences while also delivering products that are convenient for their on-the-go lifestyles," Kraft Foods senior director of marketing Joe Fragnito said. "We’re excited to introduce Oscar Mayer Sandwich Combinations to give consumers a new lunchtime option that’s quick, easy and also offers a diverse range of tastes and textures — from fresh tasting to crunchy to sweet — in one convenient package."

The Oscar Mayer sandwich combinations can be found in the refrigerated meat section in most grocery stores nationwide.

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Dole gets peachy with latest fruit crisp

BY Allison Cerra

WESTLAKE VILLAGE, Calif. — Dole is expanding its line of fruit crisps with a new peach flavor.

The brand, which already boasts apple cinnamon and apple pear flavors, said the fruit crisps are packaged in portion-controlled cups and feature all-natural, bite-size pieces of Dole fruit and come with a whole-grain oat topping.

Dole peach fruit crisps, as well as apple cinnamon and apple pear fruit crisps, are available nationwide in the canned fruit aisle at major food, drug and mass retail outlets for a suggested retail price of $2.19.

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