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Kellogg’s Special K provides new foods for weight-loss management

BY Allison Cerra

BATTLE CREEK, Mich. Some consumers may be ready to conquer their weight-management goals this year, and Kellogg’s is helping those efforts by offering two new foods in line with its Special K Challenge.

Kellogg’s Special K features two new products: Special K low-fat granola and Special K fruit crisps. Special K low-fat granola is made up of whole-grain granola clusters sweetened with a touch of honey, and boasts 190 calories, 6-g protein and 5-g fiber. Special K fruit crisps are a snack alternative, available in strawberry and blueberry flavors, and only are 100 calories.

“When managing their weight women have told us time and time again that variety is an essential part of success,” said Teresa Lindsey-Houston, associate director, Special K brand. “That’s why we’re proud to launch these new products and provide real food options that taste great.”

Visit www.SpecialK.com for more information on Special K products, the Special K Challenge and how you can declare victory this year.

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Ferrero bows out of Cadbury bid

BY Allison Cerra

LONDON It seems Kraft’s bite out of Cadbury won’t be soured with an additional bid for the British confectioner.

Italian chocolatier Ferrero, maker of such products as Nutella and Ferrero Roche, told reporters Friday it had no intention of bidding for Cadbury. The news follows Nestle’s election to not place a bid on Cadbury, giving way for Kraft to complete its recommended bid by Feb. 2.

Rumors also have swirled that Hershey may attempt to outbid Kraft, although Hershey has denied those claims.

Last week, Cadbury accepted Kraft’s offer to purchase the U.k.-based company for for 11.7 billion pounds (U.S. $19 billion).

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Yoplait YoPlus gets reformulated

BY Allison Cerra

MINNEAPOLIS Yoplait’s YoPlus now is offering a trio of better-for-you ingredients in its yogurt.

YoPlus now includes antioxidants (vitamins A and E), probiotic cultures and natural dietary fiber (3-g of fiber per 4-oz. serving) and calcium and vitamin D to improve bone health in consumers.

“With its smooth creamy texture and unique flavor combinations, Yoplait YoPlus is an ideal option for someone looking for a snack that offers health benefits and is full of flavor,” said Betsy Storey, associate marketing manager for YoPlus.

 

YoPlus Light is also available in supermarkets nationwide, and like YoPlus, it contains a special blend of probiotic cultures and a natural dietary fiber, as well as antioxidant vitamins and calcium and vitamin D, but with about one-third fewer calories than YoPlus.  The light version, at 70 calories per serving, is available in three delicious flavors –– honey vanilla, strawberry banana and key lime pie.

YoPlus is available on grocery store shelves nationwide in six flavors and retails for $2.79 per 4-pack of 4 oz. cups.  For more information on newly reformulated YoPlus, visit www.yoplus.com.

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