CENTER STORE

Kellogg’s seeks weight-loss claim for cereal in Europe

BY Allison Cerra

NEW YORK Kellogg’s is seeking approval from the European Food Safety Authority for verbiage that denotes the its products help consumers lose weight.

The wording, which reads “can help to reduce body weight, can help to reduce body fat, can help to reduce waist circumference,” currently is awaiting approval under Articles 13.5 and 13.1, which allow weight health relationship claims for generic ready-to-eat breakfast cereals and parallel article claim applications, respectively.

“We are very confident about our scientific evidence having conducted clinical trials around the world, and having peer reviewed studies in our portfolio,” said Marta Baffigo, public affairs director Europe for Kellogg’s to NutraIngredients.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Reed’s launches nausea relief beverage

BY Allison Cerra

LOS ANGELES Soda maker Reed’s is gearing up to introduce a nausea relief beverage to drug stores nationwide.

“Reed’s Rx” Natural Ginger Nausea Relief is being launched in convenient 4-packs of 5.5-oz. cans and is a brew of fresh ginger, honey, pineapple juice, and lemon and lime juices with added vitamin B6.

“The ‘Reed’s Rx’ product line represents an exciting new growth area, and is a testament to the naturalness and healthiness of our products, which can be used to treat nausea and motion sickness,” said Neal Cohane, Reed’s SVP sales and marketing. “This new product allows us to access over 240,000 convenience, grocery, and drug stores across the U.S. that have stomach aisles offering over-the-counter nausea relief products, as well other channels, including hospitals, cancer centers, airports, and cruise ships, where consumers are looking for natural alternatives. We believe this represents an exciting new opportunity to significantly grow our sales beyond traditional food and supermarkets.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Sargento introduces reduced sodium line

BY Allison Cerra

PLYMOUTH, Wis. In an effort to reach health-conscious consumers, Sargento is making its cheeses with 25% less sodium.

Sargento’s reduced sodium cheeses come in six new varieties, including: colby-jack slices, provolone slices, colby-jack snack sticks, string snacks, mild cheddar shredded cheese and mozzarella shredded cheese.

“With almost 50% of consumers reading food labels for sodium content, we’re responding to their interest in lowering their daily intake by offering reduced sodium Sargento cheeses,” said Chris Groom, marketing director. “However, we only wanted to launch the line if we could still provide the great tasting natural cheese that consumers love, which this line does successfully.”

Available in slices, shreds and snacks, the new reduced sodium cheeses will be on grocery store shelves nationwide in March. In addition to the new reduced sodium cheeses, Sargento offers a variety of full flavor natural reduced fat cheeses.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?