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Kellogg’s launches new Special K items

BY DSN STAFF

BATTLE CREEK, Mich. — Kellogg’s has boosted its Special K portfolio.

Building on the success of the brand’s cracker chips, Special K has launched popcorn chips. Available in two varieties (butter and sweet and salty), the new chips are made with 100% real milled corn for a light and crispy texture. Each 28-chip serving has 120 calories and 2 g of total fat.

In addition to the popcorn chips, Special K has added new varieties to its pastry crisps: chocolaty delight and brown sugar cinnamon, which each tout 100 calories per serving. What’s more, the brand is relaunching Special K Protein cereal in response to consumers looking for protein for energy and to feel full longer.

"Every new product from Kellogg is developed based on keen insights into the lifestyles, taste preferences and nutrition needs of our consumers," said Brad Davidson, president of Kellogg North America. "By leveraging these emerging trends, we continue to introduce hot new products that excite both our consumers and our retail partners."

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California becomes latest state to require online retailers to collect sales taxes

BY Michael Johnsen

ARLINGTON, Va. — As of Saturday, California became the latest state to implement "sales tax fairness," in requiring online-only retailers to begin collecting sales taxes on products sold to California residents.

“Modern retailers operate in a competitive environment that requires them to compete on price 24 hours a day, both in the store and online," stated Sandy Kennedy, president of the Retailers Industry Leaders Association. "Closing the loophole that has given Amazon and other e-tailers an unfair competitive advantage over brick and mortar stores is essential to a free market economy that is void of government picking winners and losers."

California joins Texas and Pennsylvania this year in requiring online retailers to begin collecting sales taxes, New Jersey and Virginia will require the same next year, RILA reported.

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Omron introduces new pedometer

BY Allison Cerra

BANNOCKBURN, Ill. — Omron has introduced a new pedometer that utilizes Dual-Axis acclerometer technology to record users’ daily step count.

The new HJ-720ITC combines all the activity-enhancing features of 2D smart sensor technology pedometers with Omron’s health management software. In addition to featuring Omron Dual-Axis technology, the pedometer also features an automatic reset; 42-day memory; a weekly log, which stores up to seven days of information in memory and also includes six tracking modes: track steps, aerobic "brisk" steps, time, distance, calories and fat burned. What’s more, the pedometer will be able to connect to a new Web-based solution that will be launched by Omron later this year. The pedometer also is compatible with Microsoft Windows 7, Vista XP and 2000.

The HJ-720ITC pedometer carries a suggested retail price of $59.99 and is available at select sporting goods stores and pharmacies, as well as online.


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