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Kellogg’s emphasizes fiber-rich cereals

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s is emphasizing its fiber-rich cereals, following the release of a study that examined the link between dietary fiber from grains and the lower risk of death from certain diseases in both men and women.

The study, published in the Archives of Internal Medicine, examined the diets of more than 388,000 adults (ages 50 years to 71 years), who were participants in a nine-year diet and health study conducted by the National Institutes of Health and AARP. Researchers noted that those with high-fiber diets were at a lower risk of death from heart disease, infectious and respiratory illness and, in the case of men, certain cancers. The risk of dying from these diseases was reduced by 24% to 56% in men and 34% to 59% in women with high-fiber intakes.

In response to this, Kellogg’s is highlighting its breakfast cereals that boost high fiber content, stating that the research "should serve as wake-up call to all Americans to start making some small changes to their diets to ensure they are getting enough of this nutrient so important for overall health."

"Kellogg has long understood the important role fiber plays in overall health, and is committed to helping Americans increase the fiber in their diet through foods they already eat and enjoy. This study is further proof of the significant contribution of fiber to the diet," said Lisa Sutherland, VP nutrition for Kellogg North America.

Kellogg’s lineup of fiber-rich cereals includes All-Bran, Kellogg’s Nutri-Grain cereal, Kellogg’s FiberPlus cereal and more.

More information on the benefits of fiber and Kellogg’s efforts to increase fiber in foods can be found here.

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Dr Pepper Snapple Group reports Q4 results

BY Allison Cerra

PLANO, Texas — Earnings per share for Dr Pepper Snapple Group increased 5 cents to 49 cents, compared with the year-ago period, thanks to an increase in consumer spending and new licensing agreements with Coca-Cola and PepsiCo.

Net sales totaled $1.4 billion, a 4.2% increase from fourth quarter 2009. DPS said the increase was attributed to sales volume growth, positive pricing and deferred revenue from its licensing deals with Coca-Cola and PepsiCo. Under these agreements, PepsiCo began distributing Dr Pepper, Crush and Schweppes in the U.S. territories — brands that were distributed by the Pepsi Bottling Group — while Coca-Cola began distributing Dr Pepper in the United States and Canada Dry in the northeastern United States, where the products previously were distributed by Coca-Cola Enterprises.

For its volume, DPS experienced a 3% increase, while its "Core 4" brands declined 1%. Crush and Canada Dry grew double digits. Sunkist soda declined high-single digits, 7UP declined mid-single digits and A&W declined low-single digits. DPS added that Snapple and Hawaiian Punch volumes were up 3% and 4%, respectively.

Looking ahead, DPS said it expects full-year reported net sales to increase 3% to 5% and diluted earnings per share to be in the $2.70 to $2.78 range.

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Chobani kicks off first national ad campaign

BY Allison Cerra

NORWICH, N.Y. — Greek yogurt brand Chobani has launched its Real Love Stories multifaceted campaign.

The campaign, which underscores the love Chobani fans have for the brand, marks the company’s first national advertising push, which includes two national television commercials, along with digital and out-of-home ads. Outreach also will continue on the brand’s Facebook and Twitter accounts.

“The love we’ve seen since Chobani first hit stores in 2007 has been overwhelming,” said Hamdi Ulukaya, president and founder of Agro Farma, Chobani’s parent company. “We have the best fans in the world, and this campaign celebrates them and their passion for the brand.”

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