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Kellogg’s Crunchy Nut gets new flavor

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s has announced the debut of its latest Crunchy Nut cereal.

New Crunchy Nut caramel nut cereal, which features golden corn flakes drizzled with caramel flavor and topped with real peanuts, now is available at stores nationwide.

Kellogg’s Crunchy Nut cereal also is available in roasted nut and honey and golden honey nut varieties, Kellogg’s said.

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Wheat Thins extends ad campaign to support new flavors

BY Allison Cerra

EAST HANOVER, N.J. — Wheat Thins has launched the next phase of its "Do What You Do" advertising campaign.

The two new television ads feature "Saturday Night Live" alumnus and "30 Rock" star Tracy Morgan and legendary "Jeopardy!" host Alex Trebek, each enjoying Wheat Thins’ new flavors, spicy buffalo and zesty salsa, respectively. The new ads build on the brand’s first ad earlier this year, which featured characters from the animated comedy "Family Guy."

"We’re proud that Wheat Thins can be the snack that goes with what our fans love to do," Kraft Foods senior marketing director Jim Low said. "From going to music festivals to watching sports to hanging out with friends, our fans are passionate about what they do and the ‘Do What You Do’ campaign gives us a fun, pop-culture way to celebrate it."

Spicy buffalo and zesty salsa Wheat Thins join the current lineup of ranch, smoky BBQ, sundried tomato and basil and white cheddar flavors. Both new items feature 100% toasted whole grain crunch, the company noted.

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Walmart to cut grocery prices by $1 billion

BY Katherine Field Boccaccio

BENTONVILLE, Ark. — Walmart said Thursday it will reduce prices on groceries by $1 billion in 2012, in hopes to draw customers in and encourage them to cross-shop in other areas of the store.

Walmart had $145 billion in grocery sales last year in the United States, making it the largest player in terms of domestic grocery sales. It says the price reductions in food and consumables are an investment and won’t impact margins ,especially if shoppers respond as planned with additional traffic and loyalty.

Chief merchandising officer Duncan Mac Naughton described the program at an industry conference, and said that some key momentum is building inside Walmart U.S., referring to the recent sales turnaround trends.

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