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Kellogg’s Crunchy Nut cereal hits U.S. store shelves

BY Allison Cerra

BATTLE CREEK, Mich. — A Kellogg’s cereal that has had success in the United Kingdom is making its way across the Atlantic to U.S. consumers.

Kellogg’s U.S. launch of Crunchy Nut cereal is being supported by the company’s latest campaign, "It’s Morning Somewhere." The campaign will include television, online and in-store advertising. One of the biggest showcases will be a consumer event featuring a large cuckoo clock to celebrate all time zones, the company said.

"To bring this iconic brand to the United States, we wanted a symbol that represented the ‘It’s Morning Somewhere’ campaign and the enormity of the launch," said Yuvraj Arora, senior director of adult ready-to-eat cereal marketing at Kellogg. "Creating this immense clock and generating an exciting experience for consumers is a fun way to introduce Kellogg’s Crunchy Nut cereal [in the United States] and bring our campaign to life."

With a blend of honey and pieces of nuts in every crunchy bite, Kellogg’s Crunchy Nut cereal is available in two flavors: Golden Honey Nut and Roasted Nut and Honey.

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Drank makes it way to the Carolinas

BY Allison Cerra

HOUSTON — Drank has expanded its distribution to the Carolinas.

The makers of Drank, Innovative Beverage Group Holdings, said that Adam’s Beverage, an independent distributor, will bring the relaxation beverage to North Carolina, as well as to additional cities in South Carolina.

Drank hit the market in early 2008.

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The Natural Baby Co. to showcase products at show

BY Allison Cerra

BOZEMAN, Mont. — A manufacturer of natural baby care products will display its lineup at this year’s New York International Gift Fair next week.

The Natural Baby Co., known for its eco-conscious diaper brand, GroVia, also will familiarize visitors of the show with Denmark-based brand Hevea, a creator of pacifiers, teethers and bath toys. The Natural Baby Co. is Hevea’s sole U.S. distributor.

"We are working to spearhead that movement in the United States by educating parents about healthy lifestyle alternatives and providing them with natural choices like GroVia diapers and Hevea products that are not just better for baby but also save money and give parents a product they can feel good about using," said the company’s CEO, Kim Ormsby.

For more information about The Natural Baby Co., visit TheNaturalBabyCo.com.

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