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Kellogg’s continues sustainable efforts, on track with future goal

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s said that nearly half of its facilities worldwide send 5% or less of waste they generate to landfill, an achievement announced in the company’s third global corporate responsibility report.

The company, which released the report on Earth Day, said its reduction in waste sent to landfill was achieved through diligent efforts at each of its facilities, in addition to increased partnerships with recyclers. Overall, Kellogg’s has reduced its waste sent to landfill by 51% since 2005, keeping the company on track with its 2015 goal.

"Our waste initiatives are just one example of how we continue to make good progress toward our environmental goals," said Celeste Clark, Kellogg’s chief sustainability officer and SVP global public policy and external relations. "In addition to these efforts, we’re also making advancements in our other corporate responsibility areas. In the marketplace, we continue to improve the nutrition credentials of our products, and we’re also working to build stronger communities by providing essential nutrition to children worldwide through a variety of breakfast programs."

Click here to access the full report.

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Weaver touts first-ever microwave popcorn made with olive oil

BY Allison Cerra

NOBLESVILLE, Ind. — The first microwave popcorn made with olive oil has hit retail.

Weaver’s Weaver Gold line comes in movie theater butter and parmesan with Italian herbs and garlic flavors. Each flavor provides the health benefits of olive oil, the company said. The company also is slated to introduce light butter and classic butter flavors.

New Weaver Gold microwave popcorn made with olive oil now is available at mass market retailers nationwide and online at Amazon.com.

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Lysol offers tips, tools to control allergens this spring

BY Allison Cerra

PARSIPPANY, N.J. — Lysol, a Reckitt Benckiser brand, is looking to help allergy sufferers this spring.

The brand announced that it has tapped pediatrician and author Laura Jana, as well as Lysol microbiologist Joe Rubino, to help identify allergen triggers and ways to avoid them. The two star in Lysol’s "Allergy-Proofing Your Home" video series, which can be viewed here.

The series is part of the brand’s Lysol Mission for Health program, which is dedicated to developing new mom programs, healthy habits initiatives in schools and disaster relief efforts.

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