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Kellogg touts benefits of high-fiber diets

BY Jenna Duncan

BATTLE CREEK, Mich. According to Kellogg Co., the remedy for feeling “lighter” and more comfortable for many people is a high-fiber diet. Kellogg cited survey data coming from the National Health and Nutrition Examination Survey that claims that as few as one-in-10 Americans get the right amount of fiber daily—25 to 30 grams.

To encourage more people to try diets high in fiber, Kellogg is giving its All-Bran Fiber Drink Mix and All-Bran Fiber Bars a boost.

“While new All-Bran Fiber Bars and Drink Mixes certainly taste great, we’re excited because they offer a substantial amount of fiber per serving fiber that many consumers aren’t getting enough of,” Dr. Jennifer Garrett, Kellogg’s director of nutrition marketing, said.

All-Bran Fiber Bars and Fiber Drink mixes 10 grams of fiber per serving. The fiber bars come in two flavors; apple cinnamon streusel and strawberry drizzle; drink mixes are available in iced tea and pink lemonade flavors and contain 20 calories per serving mixed with 16.9-ounce to 20-ounces of water. The fiber bars are made from wheat bran and whole grain rolled oats and contain 120-130 calories. All-Bran fiber products contain about three times the amount of fiber as leading fiber supplements [10 grams], according to Kellogg.

All-Bran high fiber bars and drink mixes are available in the diet and nutrition aisle at grocery stores across the United States.

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Frito-Lay releases TrueNorth nut snacks

BY Jenna Duncan

PLANO, Texas Pepsi’s Frito-Lay snack chip business has unveiled a new plan to stretch business in the snack nut segment by launching TrueNorth, a line of all-natural nut snacks.

The company said that it is unveiling three varieties of TrueNorth snack nut items; nut clusters, nut crisps and nut crunches. Each contains 5 grams of protein per 1-ounce portion.

Regan Ebert, vice president and general manager of Frito-Lay North America, said, “While consumer demand for the nut category continues to be positive, the options have been limited and uninspiring. TrueNorth creates nut snacking options that range from reinventing the traditional to new twists that feature nuts as a crisp, which is reminiscent of a cracker.”

Frito-Lay has said that it plans a full marketing campaign to launch TrueNorth, including print and TV ads, free samples and free-standing marketing inserts.

TrueNorth nut snacks are available at select retailers for $3.29 per bag. A full nationwide rollout will occur in the second quarter 2008.

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Cape Cod Potato Chips releases three new flavors

BY Jenna Duncan

HYANNIS, Mass. Cape Cod Potato Chips has announced three new flavors added to its lineup, just in time for summer. They are buttermilk ranch, honey Dijon and sweet mesquite barbeque.

“Our quest was to find a rich gourmet flavor that offers the perfect pairing of America’s love for outdoor entertaining and people’s favorite snack-chips,” director of marketing for Cape Cod Potato Chips Heidi Daly Ford said in a recent statement.

Daly Ford continued, saying that the design team at Cape Cod experimented with many different flavors, revising combinations and conducting taste-tests for several months. She said that consumers seemed to favor mesquite barbeque-flavored chips, as well as buttermilk ranch flavor and honey Dijon.

In the United States, snack items have grown to become a $76-billion per year industry. Potato chips are the leading snack in the U.S. with the highest sales falling in the Memorial Day through Labor Day season. Cape Cod Potato Chips said that its products are popular at outdoor events, like picnics and barbeques.

Cape Code Potato Chips’ new flavors will enter major markets across the country this the summer. The 8-ounce bags retail for about $2 retail bags. All products are also available on the Cape Cod Potato Chips Web site, www.capecodchips.com.

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