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Kellogg releases global corporate responsibility report

BY Jenna Duncan

BATTLE CREEK, Mich. Kellogg Co. Wednesday released its first global Corporate Responsibility Report, offering a schematic of the company’s future plans, challenges and progress in the areas of community, environment, marketplace and workplace, reports said this week.

“Corporate responsibility has always been at the foundation of Kellogg Co. and a key part of our heritage and culture,” David Mackay, president and CEO of Kellogg Co. said in a statement. “More than a century after our founding, we remain a company consumers rely on to provide consistent, high-quality, great-tasting foods. Now more than ever, it’s important to do so while minimizing environmental impacts and positively addressing global challenges. Our customers, consumers, investors, and other stakeholders expect it of us — and we expect it of ourselves.”

Kellogg Co. said that it based the standards for its global responsibility report on the Global Reporting InitiativeG3 Guidelines used to draw a grid for this type of reporting. Kellogg claims a level of B on the GRI-checked application.

The company has made a commitment to being more environmentally friendly and putting an emphasis on sustainable practices, reports said. For example, Kellogg has set a goal of reducing its energy usage, greenhouse gas emission output, water use and waste by 15% to 20% by 2015. The company is also placing a focus on more support for sustainable agriculture.

The entire report can be found at http://www.kelloggcompany.com/corporateresponsibility.aspx.

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Wegmans announces ‘Back on Track’ in-store meal-planning event, demos

BY Michael Johnsen

ROCHESTER, N.Y. Wegmans last week announced its “Back on Track Event,” to be held Jan. 17, in-store events that will take place in all Wegmans stores. Throughout the store, departments will showcase best ideas for breakfast, lunch, dinner and snacks with “how to” demos and tastings, along with tips on everything from getting organized and eating right to saving money.

In the pharmacy area, customers will also get advice on managing colds and flu, and which products can help relieve symptoms.

Wegmans nutritionist Allison Parker took the lead on much of the research to put together healthy, more affordable meals in the Back on Track event and webpage, the company stated.

With regard to the cold and flu, Parker advised making sure meals were packed with many brightly colored fruits and vegetables, because such foods are rich in antioxidants. “Antioxidants are compounds that help the body’s immune system work well,” she said. “Important cold and flu fighters include tomatoes, carrots, broccoli, berries, nuts and seeds.”

When bugs do slip past these defenses, Parker recommends starting the day with a bowl of a whole grain cereal like oatmeal, perhaps topped with probiotic-rich yogurt. The probiotics in the yogurt help the immune system fight colds and flu, Parker noted. Drinking plenty of fluids — like tea, which also contains antioxidants, and chicken soup — will also help the body recover quickly.

The other things Parker recommends for staying healthy in the cold months include getting enough rest, avoiding too much stress, washing hands with soap and water and staying active.  

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Mars launches 85-calorie Fling meringue bar

BY Jenna Duncan

HACKETTSTOWN, N.J. Mars Snackfood US unveiled its new Fling chocolate-covered meringue fingers Tuesday, reports said.

At under 85 calories per chocolate-covered finger, the bars are being billed as “guilt-free.” They come in three different varieties: dark chocolate, hazelnut and milk chocolate. 

“Every woman desires a moment of the day just for herself, to let inhibitions go and to indulge in what she fancies,” Thomas Pinnau, VP of Indulgence at Mars said in a statement. “Fling is more than just a premium, low calorie candy treat.  It’s about embracing what we all love about chocolate while liberating ourselves from the guilt of indulging in what we desire.”

Mars is promoting Fling bars with the tagline “naughty but not that naughty.” Fling bars are now available in grocery, drug, mass merchandise, convenience and specialty store in California only. The suggested retail price is $0.79 per single pack (two fingers, similar to a Kit Kat chocolate bar) and $3.39 per carton of 10.

More information on Fling chocolate-meringue fingers can be found at consumers can visit www.flingchocolate.com.

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