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Kellogg introduces weight-conscious Special K variety

BY Tara Smith

BATTLE CREEK, Mich. Breakfast cereal manufacturer Kellogg Co. has developed the new Special K Cinnamon Pecan cereal to help consumers better control their weight.

The company on Wednesday stated that this latest offering from Special K is a combination of light and crunchy cinnamon-flavored flakes mixed with real pecans that provides great taste while helping people manage their weight.

According to Jennifer Garrett, director of nutrition marketing at Kellogg, Special K Cinnamon Pecan “reinforces the brand’s commitment to providing weight managers with great-tasting foods that help them meet their goals without the feeling of sacrifice.”

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IRM and Trackmax Solutions Form Strategic Partnership

BY Tara Smith

DALLAS Information technology leaders in the food and beverage industry IRM Corporation and Trackmax Solutions on Wednesday announced the formation of a strategic partnership—bringing together the leading software systems of both organizations to create new solutions to optimize the value of purchase and sales transactions, as well as deliver unique sales and profit analysis capabilities for foodservice manufacturer and distributor communities.

IRM, whose clients include Nestle and Frito-Lay, is a leading innovator in business intelligence, forecasting, promotion management and analytics while Trackmax Solutions, which partners with—among others—Frosty Acres and the Federated Group, is the leading transaction-based tracking, forecasting, analytics and profit optimization software developer.

The companies will integrate IRM’s Discover System, currently used by nearly 200 Food and Beverage manufacturers and distributors, with Trackmax Solutions’ Earned Income Profit Optimizer to deliver unmatched capabilities in analysis and reporting. The integration of Trackmax Solutions’ newly developed Trade Spend Optimizer product and IRM’s established Discovery and PromoAssist solutions will provide foodservice manufacturers with the most comprehensive analytical toolset for assessing trade promotion activities.

Trackmax Solutions’ Trade Spend Optimizer is a centralized tracking system that captures all “at-invoice” and “after-invoice” trade spend dollars, giving accountability to an organization’s trade and promotions spending. Aligned with Discovery System’s ability to quickly identify hidden opportunities within disparate business data and PromoAssist’s customizable trade spend workflow engine, manufacturers will realize unmatched tracking and reporting benefits from this full-featured, fully integrated trade spend management system.

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Kraft offers new menu options for South Beach Living

BY Tara Smith

NORTHFIELD, Ill. To help consumers eat healthier and manage their weight, South Beach Living foods from Kraft—formerly South Beach Diet foods—is introducing 13 new menu options that promote a healthy lifestyle starting this month.

Among the new good options is the South Beach Living Tide Me Over drink mix, which helps satisfy hunger between meals and is available in strawberry banana and tropical breeze flavors. The drink mixes are sugar-free and contain only 30 calories, we well as fiber and protein.

The South Beach Living Snack Packs, available in dark chocolate-covered soynuts and energy mix, are portion-controlled packs that contain three grams of protein and 160 calories per serving. The line’s frozen entrees will launch three new offerings that feature lean meats and vegetables for 340 calories or less. The new varieties include meatloaf with gravy, roasted turkey and chicken Santa Fe style rice and beans.

Also among the new South Beach Living line are two heart-healthy cereals, available in vanilla almond crunch and strawberry harvest crunch, that contain 31 grams of whole grain per serving, as well as at least nine essential vitamins and minerals. The line’s granola clusters, in mixed berry and cherry almond flavors, are high in fiber and include six grams of protein per serving.

The South Beach Living foods will continue to offer the same nutritious dishes based on the principles of the South Beach Diet. Ryan Clark, director of marketing for South Beach Living foods expects the name change, as well as the new product introductions, will “help people adopt life-long healthy eating habits and help the brand continue on its growth trajectory.”

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