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Kellogg introduces front-of-pack label for heart-healthy cereals

BY Allison Cerra

BATTLE CREEK, Mich. — In an effort to call out its lineup of heart-healthy cereals, Kellogg announced it will add a new front-of-pack label to nine brands.

The company said the "Kellogg’s Heart Healthy Selection" logo will appear on such cereal varieties as Raisin Bran, All Bran, Smart Start and Kellogg’s FiberPlus, to remind consumers they have a choice when it comes to eating for their heart.

"We know that these great brands have been long time favorites," Kellogg director of marketing for adult cereal Dick Podiak said. "Now we’ve added the ‘Kellogg’s Heart Healthy Selection’ logo on the front panel of these products, so people can easily make the right choice when they’re seeking a heart-healthy breakfast."

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Whey-infused Greek yogurt makes debut

BY Allison Cerra

EVANSTON, Ill. — Tula Foods has introduced Better Whey of Life, a new line of Greek yogurt made with whey protein from grass-fed cows.

Better Whey of Life uses a unique process that retains the whey protein, enabling a distinct thick, smooth and silky yogurt with exceptional health benefits, Tula Foods said. The line currently contains six varieties, including blackberry pomegranate, strawberry goji berry, raspberry white grape, acai mixed berry, vanilla bean and plain.

Better Whey of Life carries a suggested retail price range of $1.39 to $1.69 per 6-oz. cup.

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Nature Valley introduces protein bars

BY Allison Cerra

MINNEAPOLIS — A new Nature Valley product has made its way to the granola aisle.

The brand announced that it has launched new protein bars, which tout 10 g of protein and contain such all-natural ingredients as roasted peanuts with almonds or creamy peanut butter ­and dark chocolate flavor in every bite.

Nature Valley protein bars are packaged in five-bar boxes and are available in two flavors —­ peanut butter dark chocolate, and peanut, almond and dark chocolate — at a suggested retail price of $3.89.

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