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Kellogg Company tests redesigned, smaller cereal packaging

BY Melissa Valliant

BATTLE CREEK, Mich. Kellogg Company commenced a “test-run” of its new space-saving cereal boxes in Detroit Monday. For six months, Kellogg’s cereal will be sold in select Detroit stores in its redesigned packaging.

Though the boxes contain the same amount of food as previous packaging, 8% less material is used, offering consumers more spare space in their pantries and adding a more environmentally friendly element to the products.

Consumer acceptance, retailer feedback and expected internal efficiencies will be measured in order to judge test’s success.

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M&Ms Go Green

BY DSN STAFF

HACKETTSTOWN, N.J. To celebrate Valentine’s Day, Mars Snackfood US has released limited-edition all-green milk chocolate M&M’s and all-green peanut chocolate M&M’s available in 14-ounce and 1.5 ounce green packs.

The suggested retail price is $2.99 and $.58. Seven-ounce packs of the chocolate candies, featuring special love messages from M&M’s “spokescandy” Ms. Green, are available for a suggested retail price of $3.99.

Rumors have been circulating since the ’70s about green M&M’s being an aphrodisiac. To put consumers “in the mood” Mars is sending one lucky couple on a weekend getaway to Paris, including airfare, hotel and $1,500 cash.

To enter, log onto www.mms.com/green and send an essay explaining why you need to heat up your romance this Valentine’s Day.

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GNC joins other brands in peanut butter recall due to salmonella outbreak

BY Michael Johnsen

PITTSBURGH General Nutrition Centers on Thursday announced a precautionary, voluntary recall of certain lots of its GNC Triflex Peanut Butter Soft Chews product sold in 60 count containers (UPC 048107036942, lot numbers ending in 8275 and 8255) in response to the widening recall involving peanut butter and peanut paste ingredients manufactured by Peanut Corporation of America.

PCA is the focus of a current investigation by the Food and Drug Administration concerning possible salmonella contamination in its peanut butter. PCA was a peanut butter ingredient supplier to Primrose Candy Company, the company that manufactures this product for GNC.

No other GNC brand products have been impacted by the PCA recall.

The product has not been linked to a nationwide salmonella outbreak, and there have been no reported cases of the salmonella illness associated with this product. Primrose Candy Company tests every lot of finished GNC Triflex Peanut Butter Soft Chews for salmonella and no salmonella contamination has been detected.

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